“The increasing pace and frequency of change in business today not only creates substantial disruption to business, but moreover tends to have a negative effect on the internal environment of a company, if not managed correctly. This can have consequences for business performance in the market.
“In response, we have identified the need to assist both local and international companies in South Africa establish, develop, plan and manage the deployment of their organisation's corporate communication.
With the benefit of hands-on experience in change environments within the corporate, multi-national and public sectors in South Africa, the company will leverage its strengths in critical analysis, strategic insight, innovation and practical approach to deliver business value.
It is also committed to creating awareness, educating and building understanding of the role that internal communication can play within business management, human resources and marketing communication. Strategic organisational communication management has a critical role to play in enhancing efficiency, productivity and performance of people and organisations.
To deliver this, the company is establishing a network of experienced specialists who have a tangible understanding of business, organisational and people communication.
“We believe there is a real need to develop and grow the capability and capacity for internal communication within the communication profession in South Africa. Through a collaborative approach and collective effort, I firmly believe that internal communication can become an independent discipline within the broader communication and marketing industry in South Africa,” concludes Columbine. Visit www.columbine.co.za for more.
