The campaign was designed to connect with fans through new media vehicles such as a blog, www.steristumpie.com and various social networking sites.
"The South African flavoured milk market is expanding," says brand manager Catherine Eybers of Parmalat, Steri Stumpie's parent company. "Despite tough economic times the sales of Steri Stumpie remain strong. The launch of the two new flavours ensure that the brand stays fresh and allows for further expansion. The two flavours were selected after Parmalat embarked on an extensive research and product development."
The two new flavours will be available in-store nationwide from 1 September 2009.
