“It is a dream brief for an agency - as Bernbach said, 'The Magic is in the Product',” enthused Glen Lomas, DDB SA CEO.
Mango is DDB's third win in 2009 and the agency is shortlisted for a number of current briefs, including SAB Miller's Brutal Fruit.
“It's a fascinating time to be in advertising and an awesome time to be in DDB South Africa” concludes Lomas. “We're having a lot of fun and feel we are making a real difference - hopefully bringing some positivity and bright spots to the tough times that our partners currently face. When the good times return, we want them to be in great shape and first out of the blocks.”
