The Warc Awards released the shortlist for the Effective Social Strategy category - a search for marketing initiatives that link social strategy to business success.
Jury chair, Elizabeth Windram, JetBlue Airways.
A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, director, brand and advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world – Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, Vietnam.
The shortlisted entries are:
- Crossing The Line · Fleggaard · UncleGrey · Denmark
- #Hungereply · Snickers · Mars · BBDO Japan · Japan
- Finding the Female Gaze in Fart Jokes · Gas-X · GSK · Weber Shandwick NY · United States
- Office Souvenirs · JetBlue · MullenLowe US · United States
- Little Tickets · JetBlue · MullenLowe US · MullenLowe Group · United States
- #InMyFamilyWeSay · Hépar · Nestlé Waters · Marcel · France
- Condom or Denim? · Durex Jeans · Reckitt Benckiser · Havas Worldwide India · India
- Time With Mum · Road Safety Commission · 303 MullenLowe · Australia
- Nudging people out of compassion fatigue and into action · Unicef · Bohemia Group · Australia
- Full-heart support during Gaokao · McDonald's · BBDO China · China
- Ole Ole Hour! · KFC · QSR Stores Sdn Bhd · Ensemble Worldwide, UM Malaysia · Malaysia
- Like my addiction · Addict'Aide · BETC · France
- Justice Bao and The Missing Travel Insurance · Singapore Tourism Board · TBWA\Singapore · Singapore
- Play Everything · PlayStation · Sony Interactive Entertainment Singapore · TBWA\Singapore · Indonesia, Malaysia, Philippines, Singapore, Thailand
- Positive · Pampers · Procter & Gamble · Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam · Vietnam
- It's not cricket, it's the ashes · BT Sport · BT · AMVBBDO · United Kingdom
- GeoStories: How Instagram turned millennials onto geology · Geological Survey of Canada History Committee · McMillan · Canada
- For the sake of M&M's, do not watch Game of Thrones! · M&M's · Mars · ALMAP BBDO · Brazil
- Not another Tide ad. But probably, the dullest content in history for the least active kids in history · Omo · Unilever · FP7/DXB · Middle East
- Futbot · Beko · Arçelik · FP7/McCann Istanbul · Turkey
To see the shortlisted case studies in the Effective Social Strategy category, please click here.
The annual Warc Awards is a global search for next-generation marketing effectiveness. The final shortlist, Effective Content Strategy, will be announced next week. The shortlisted case studies in the Effective Innovation and Effective Use of Brand Purpose categories are available here.
