Marketing & Media Trends

Marketing & Media trends

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#IABInsightSeries: Trends transforming the digital economy (JHB)

The second IAB Insight event of the year and 14th episode of the series focused on the future of work and the trends that are transforming the digital economy.

By Jessica Tennant 23 Mar 2020

#IABInsightSeries: Data, skill set and our relationship with technology

Roan Mackintosh, MD at Incubeta recently spoke at the Cape Town and Johannesburg IAB Insight sessions on the trends that are transforming the digital economy and the future of work...

By Jessica Tennant 20 Mar 2020

#IABInsightSeries: Trends transforming the digital economy (CPT)

The first IAB Insight event of the year and 13th episode of the series focused on the future of work and the trends that are transforming the digital economy. Here, Nkanyezi Masango (King James Group), Monique Claassen (Kantar), Matt Wilke (24.com), and Roan Mackintosh (incuBeta) share insights on the subject...

By Jessica Tennant 20 Mar 2020

The canna revolution - Q&A with Cannabis Expo director Silas Howarth

The Cannabis Expo has been postponed due to the Covid-19 outbreak. The Cannabis Expo returns to Cape Town from 19 to 22 March 2020 at GrandWest. We got in touch with expo director Silas Howarth to find out what goes into putting on an event of this nature, shifting stigmas, advice for budding entrepreneurs and CBD trends...

By Ruth Cooper 12 Mar 2020

#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

By Leigh Andrews 24 Feb 2020

The next decade of digital marketing

The digital marketing landscape looked very different 10 years ago. Instagram didn't exist and neither did voice assistants. AI, AR and VR were science fiction concepts...

By Jessica Barrella 19 Feb 2020

#BizTakeouts: Khumo Theko on corporates and the incoming Gen Z workforce

Khumo Theko, cultural identity trend spotter at Flux Trends was BizTakeouts' podcast guest on Monday, 10 February, recorded at Workshop 17, the Firestaion in Rosebank, Johannesburg...

By Terry Levin 12 Feb 2020

The rising case of populism and its impact on brands

The term 'populism' usually brings to mind political ideologies where the citizens of a country or region tangibly influence decisions and socio-political landscapes...

By Nonye Mpho Omotola 11 Feb 2020

How to stay on top of the events game with digital marketing

One type of marketing that has caught our attention is digital marketing...

By Maxime Rosenwald, Issued by GL events South Africa 7 Feb 2020

#BizTrends2020: An overview of Bizcommunity's BizTrendsLIVE!2020

Bizcommunity invited a diverse selection of thought-leader industry veterans and #BizTrends2020 contributors to join its vision for Africa at its annual and much-awaited BizTrendsLIVE! event, which took place at Ster-Kinekor Imax Theatre at the Mall of Africa in Midrand, Johannesburg on Thursday, 30 January...

By Clare Matthes 3 Feb 2020

#BizTrends2020: Reputation management, a more integrated ecosystem

Looking at corporate reputation management in 2020, one of the biggest challenges we are going to face is the full integration of reputation across the entire value chain...

By Daniel Munslow 31 Jan 2020

Prepare for 7 digital marketing megatrends in 2020

New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of martech firm, Social Places, says seven key trends will define digital marketing in 2020...

By Ashleigh Wainstein 30 Jan 2020

2020 social trends you need to know

Let's face it. Social media marketing is in a constant state of change and advertising has become more and more challenging...

By Julia Rhodes 29 Jan 2020

#BizTrends2020: A strongly resonant brand proposition is more important now than ever before

In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to - no one will understand what the brand is selling, who they're selling it to and why anyone should buy it...

By Doug Place 29 Jan 2020

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