Marketing & Media Trends

Marketing & Media trends

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#BizTrends2021: The rise of D2C

The direct-to-consumer model allows deeper brand relationships and an omnichannel approach to deriving value...

By Michael Smollan 3 days ago

#BizTrends2021: Covid and the evolution of loungewear

Our current homebound reality will continue to influence purchasing decisions. The demand for indoor fitness, remote working, and therefore comfortable yet stylish attire, presents an opportunity for fashion businesses...

By Nicola Cooper 13 Jan 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

By Jessica Tennant 11 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead and as expectations of more normal behaviours edge closer, a larger portion of consumer spending will be impacted by recessionary conditions...

By Ailsa Wingfield 11 Jan 2021

#BizTrends2021: Search share of voice; an emerging trend

Social share of voice has become an extremely popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. It's simple and it's accurate. It delivers precisely what it promises...

By Craig Hannabus 11 Jan 2021

#BizTrends2021: A renewed focus on community through exclusive content and livestreaming

I'm not one to blow my own trumpet - well, not too much anyway - but all of the #BizTrends that I made last year came to fruition. A focus on independent artists, the rise of TikTok, the continued domination of streaming services - all featured prominently in shaping the global music scene...

By Tecla Ciolfi 7 Jan 2021

5 social media megatrends for 2021

As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to relook customer engagement...

By Leandri Janse van Vuuren and Sabrina Andreucci 7 Jan 2021

8 reasons to book now for #BizTrends2021 online

Here's a sneak preview of what you can expect from BizTrends2021 - Towards New Norths & New Narratives on Thursday, 28 January 2021. We invite you to join us as trend 'rockstars' point to new 'north stars'...

Issued by Bizcommunity.com 7 Jan 2021

#BizTrends2021: Nurturing events back to life

Kelly McGillivray, squadron leader at theSquad Creative Events tells us what she thinks eventing will look like in 2021...

By Kelly McGillivray 6 Jan 2021

#BizTrends2021: Communication refocuses on people-centricity

Communicating with all stakeholders has become more important than ever and this will have a significant impact on the trends influencing these engagements in 2021 and beyond...

By Karyn Strybos 6 Jan 2021

#BizTrends2021: Reinvent, redirect, discard and restore

2020 was the year never to be repeated. Or was it? GetSmarter surveyed the future of work, and the unfortunate refrain that keeps repeating is that in 2021 we can expect more of the same...

By Ann-Mari Höfinger 6 Jan 2021

#BizTrends2021: The changing faces of marketing

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

By Glen Meier 6 Jan 2021

#BizTrends2021: Consumer habits and shopping preferences

Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences...

By Jason Stewart 6 Jan 2021



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