Serviceplan unveils Spiegel digital, classical brand campaign

After winning Der Spiegel account, Serviceplan has unveiled the magazine’s new brand campaign – which includes Spiegel Online’s name change to Der Spiegel.

The campaign was conceived by Serviceplan Campaign Hamburg and will be used online, in social media, in the cinema, in print and out of home.

In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually.