Train stations wake up to a fresh breakfast
To promote the mouth-watering KFC am breakfast special, highly visual branding has been put up by Provantage at main train stations in South Africa.
KFC has commissioned Provantage to brand strategic points in Cape Town Train Station and Park Station in Johannesburg. With an average of 5 million commuters passing through each station monthly, the branding is perfectly positioned to tantalise taxi, bus and train commuters.
The stations are surrounded by interchanges where commuters and meeters and greeters are exposed to the branding with the enticing messaging Wake up to a Fresh Breakfast. The campaign is running in November and December when foot traffic in and around the stations is significantly high.
- Provantage and T+W launch Ant Lion - A full service digital content agency 10 Apr 2024
- Outsurance announces partnership with South African Schools Netball 3 Apr 2024
- Cape Town International Airport makes the top 3 in the world – and big brands are noticing 6 Mar 2024
- Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers 5 Mar 2024
- Brands maximise DOOH domination as Springboks land at OR Tambo 27 Nov 2023
 | ProvantageProvantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. |