The R34bn opportunity cost of online CX
The 2019 South African digital customer experience report
Amanda Reekie, the founding director of ovatoyou and imagineNATION Alliance, was commissioned by digital marketing agency, Rogerwilco, together with Certified Customer Experience Professional (CCXP) Julia Ahlfeldt to conduct a survey among South African consumers in Q3 2019 to better understand if a brand’s digital CX can make or break a sale.
A 20-question survey was served to ovatoyou’s panel of 18,000+ online South Africans through its App, website and social media platforms over the course of 14 days. 1,700 consumers completed the survey.
Read the full report on ovatoyou’s website here.
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