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imagineNATION Alliance gets you closer to your consumers and market through insightful research. We deliver marketing strategies that build strong, well-defined brands and assist you in putting those strategies into action.
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The pandemic that stole ChristmasA review of 2020 and what it holds for our festive season and 2021 14 Dec 2020 Read more

Black Friday done, all eyes now turn to ChristmasThe rhythms of the retail calendar were as predictable as the tides, that is until South Africa caught the Black Friday bug, which has been growing every year as a key retail shopping occasion. In 2019, an estimated R6bn was spent over Black Friday in South Africa. But that was last week and now it is early December and retailers shift into an even higher gear, trying to get their share of the biggest shopping season after a long and very trying year. 7 Dec 2020 Read more

Never waste a good crisis!The Covid-19 global pandemic is the absolute definition of something that is outside of all of our controls. Whilst we cannot change what is happening, we can decide how to respond to it. This is true for us as individuals, as a country and even as a planet. As a small business owner and marketer, I'm interested in the decisions and actions that brands and businesses are taking during this time especially since it feels as if the way we think, live, work, shop, as well as the way we go about our everyday lives, might shift even after the virus is under control. 20 Apr 2020 Read more

The R34bn opportunity cost of online CXThe 2019 South African digital customer experience report 23 Oct 2019 Read more

E-tailers, fix your glitches before the festive shopping frenzyA new research report warns of the importance for online retailers to fix technical glitches like slow site speed and payment errors well before Black Friday and the festive season really hits. 17 Oct 2019 Read more


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