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Ornico provides brand, media and reputational intelligence and research to provide an independent view of brand performance. Gain the competitive edge by making strategic marketing and communications decisions to outsmart the competition.
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Barcelona Principles 3.0 on show during Measurement Month 2020The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its seventh annual "Measurement Month" during November 2020. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best practices in measuring the effectiveness of their communication and PR strategies. 4 Nov 2020 Read more

Webinar on brand intelligence trends and insights in telecommunications in South AfricaJoin Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10am, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The conversation will include changes and trends in advertising, leading stories and the impact of access to affordable data - among others. 29 Oct 2020 Read more

Advertising spend trends in telecommunications show growth [infographic]Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks to handset manufacturers came up prominently in new ads during September in South Africa, as business recovers from the effects of lockdown. 9 Oct 2020 Read more

Measuring marketing and advertising spend trends in South Africa during the pandemicA survey by Brand Intelligence® firm Ornico in association with Africa's premier B2B news site Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads of marketing and advertising teams across brands and agencies are invited to participate in this survey, where they will be among the first to receive the insights and participate in the launch webinar. This also includes people who are in the media, marketing and communications industries. 8 Sep 2020 Read more

Insurance industry sees increase in advertising with new commercialsResearch by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest number of new commercials recorded since February 2020, a month before the original Covid-19 hard lockdown was introduced. 12 Aug 2020 Read more

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