TPP is one of South Africa’s leading content agencies producing engaging content across both print and digital platforms. We specialise in reaching brands' customers and driving consumer action.
Reading for enjoymentJet Club is committed to helping improve the literacy skills of our youngest members. With a readership of more than 3.6 million, Jet Club magazine is one of Southern Africa's most widely read customer titles. 9 Sep 2016 Read more >>

The Publishing Partnership and Amorphous New Media win Edcon publishing accountThe Publishing Partnership (TPP) and digital agency Amorphous New Media have won Edcon's publishing business for its print and digital publications. 23 Jun 2016 Read more >>

Private Edition launches its websitePrivate Edition, published by TPP, is a quarterly luxury magazine, which has become an industry benchmark for quality and style. 22 Jun 2016 Read more >>

BeautySouthAfrica launches the South African Beauty AwardsBeautySouthAfrica, South Africa's fastest growing beauty networking site, has launched its first ever South African Beauty Awards. Winning products will be chosen from the over 1,400 beauty products that are listed on BeautySouthAfrica. 30 Jan 2015 Read more >>

TPP wins gold at the New Generation Social & Digital Media AwardsThe Publishing Partnership (TPP) has scooped up gold at the New Generation Social & Digital Media Awards for Best Integrated Marketing Campaign. TPP went home with the gold award for their work on the #LEGiTLUVSDINEO campaign, for which the @legitfashion Twitter handle, as well as the hashtag trended on the night of the launch party. The campaign also ran on Mxit, Pinterest, Instagram, Facebook, the LEGiT website, blog and mobi site. They were also nominated in the Most Innovative Use of Social Media and Best Content Marketing categories. 29 Oct 2014 Read more >>

BeautySouthAfrica launches community for women to test beauty has launched a refreshing new space for beauty brands to engage with South African women. When a reader joins the BSA Beauty Network, they are invited to complete a survey, where they share their age, location and details of every aspect of their beauty routine, including the brands they love. Using this data, BSA is able to target precise demographic profiles of women to sample and test beauty products. 24 Oct 2014 Read more >>

Welcome to the LEGiT team, Sisanda Ntshinga!LEGiT is very excited to welcome the vibrant Sisanda Ntshinga to its team as Editor. Sisanda comes from an incredibly creative and stylish background, which makes her the perfect addition to the equally stylish LEGiT team! 2 Oct 2014 Read more >>

Two new additions to the TPP's growing content marketing teamThe content marketing agency TPP welcomes seasoned editors Zanele Kumalo and Lori Cohen. 19 Aug 2014 Read more >>

Beiersdorf appoints TPP as its strategic content partnerThe content marketing agency TPP has been appointed by Beiersdorf as its lead strategic agency in southern Africa. 15 Aug 2014 Read more >>

Today's readers, tomorrow's leadersThe Nal'ibali reading-for-enjoyment campaign and Jet Club magazine partnered 18 months ago to create awareness around the importance of sharing stories for children's literacy development, by publishing monthly illustrated stories for young children in the Jet Club magazine. 31 Jul 2014 Read more >> now reaches 55,000 engaged beauty consumers offers cost-effective, innovative ways to reach a niche consumer market where they spend the majority of their time - online. 8 May 2014 Read more >>

Jet Club turns the big 3-0!This October Jet Club is celebrating 30 years of delivering fantastic benefits to our members, from fashion advice to health care and funeral cover, exciting discounts and, of course, great deals. In celebration, Jet Club Magazine is bringing out a bumper issue, with incredible prizes to be won and something special for the Jet men in our lives. 14 Oct 2013 Read more >>

Your favourite beauty destination - has had a; one of South Africa's favourite online beauty magazines, is thrilled to announce the re-launch of its website 11 Oct 2013 Read more >>

Jet Club magazine partners with Nal'ibaliJet Club magazine has recently partnered with Nal'ibali (isiXhosa for "here's the story"), a national reading-for-enjoyment campaign that aims to spark children's potential through storytelling and reading. By encouraging parents to read to and with their children, Jet continues with its endeavours to raise the country's literacy levels. 10 Apr 2013 Read more >>

Jet Financial Services and Hollard provide Jet Club members with an easy-to-follow insurance guideEdcon Discount Division's flagship clothing retail chain, Jet Stores, offers Jet Club members more than just fashion advice. Jet's complimentary financial services information booklet, being distributed to Jet Club members at the end of November, aims to provide customers with fiscal know-how too. 12 Dec 2012 Read more >>

Edcon Discount Division's flagship clothing retail chain, Jet, has published a 2013 Jet Financial Services calendar to complement the new look Jet Insurance Matters Supplement 2012 sent out earlier this month. 11 Dec 2012 Read more >>

BeautySA proves loyalty does rewardSouth Africa's #1 beauty website, as indexed by, has proved that being an active and loyal reader on their website really does reward. 31 Aug 2012 Read more >>

Beauty has a new homeLaunched in October 2011, South Africa's premier content rich beauty website,, continues to attract new users and keep its current users coming back for more. 23 Aug 2012 Read more >>

Clicks ClubCard's new digital offeringThe Publishing Partnership and Clicks have launched an online version of the ClubCard magazine ow live on the Clicks website. The interactive digimag is a handpicked selection of articles from the main print version of the magazine, but in an interactive quick-read format. 3 Aug 2012 Read more >>

New art director for Clicks ClubCard magazineGaelyn Quixley-Smith has re-joined The Publishing Partnership as creative director on the Clicks ClubCard magazine. 2 Aug 2012 Read more >>

Zahara graces Jet Club magazine coverAs a tribute to her recent coup at the annual South African Music Awards, Jet Club magazine features South African singer-songwriter Zahara on the front cover of its July-August issue. 17 Jul 2012 Read more >>

Appointment release - Jet Club MagazineCustom publishing writer and features journalist, Linda Mali has been appointed editor of the Jet Club magazine as of March 1. 4 Mar 2011 Read more >>

In partnership with the Nashua Children's Charity Foundation, Jet Stores has spent the past few weeks bringing some much-needed Christmas cheer to many orphaned and abandoned children at care homes across the country. 30 Nov 2010 Read more >>

Jet Club mag gets a new look for springIn celebration of spring, Jet Club mag, South Africa's most read publication, has launched a stunning new design this month featuring a fresher look and more in-depth fashion advice while staying with the great editorial content that readers have come to love. 2 Sep 2010 Read more >>

New Legit mag to offer advertisers niche youth targetingEdcon Discount Division has announced the launch of Legit magazine, its glamorous new fashion publication that joins the stable of custom mags produced by The Publishing Partnership (TPP) for Edcon. The exciting new Legit mag, a fashion-intensive publication that speaks to stylish young women, will be distributed quarterly to 100,000 dynamic, frequent Legit shoppers. 5 Feb 2010 Read more >>

Sea Rescue brings home a PICASea Rescue magazine, which is produced for the National Sea Rescue Institute by The Publishing Partnership, won the PICA for ‘Essential Services' in the Business-to-Business Publishing Excellence category. This is the second time Sea Rescue has won this award, enjoying a win in 2007. 9 Dec 2009 Read more >>

The Publishing Partnership takes home six MPASA PICA AwardsThe 2009 MPASA PICA Awards, held at Emperors Palace on 26 November, saw The Publishing Partnership walk away with six awards. 2 Dec 2009 Read more >>

Jet distributes over one million booklets to promote financial educationJet Stores, South Africa's leading retailer, is distributing over one million financial services booklets to households across South Africa this month via its Jet Club magazine. Reaching over 3.5 million* readers, the educational booklet is jam-packed with practical information about insurance and other financial services products. 18 Sep 2009 Read more >>

Jet Club members reap the rewardsReinforcing its “Good for Life” brand promise, the Jet Club, a “members only” club for account holders of Jet stores, offers a wide range of exciting and practical benefits designed to make a real difference in the day-to-day lives of club members. 8 Jun 2009 Read more >>

New Bankmed Bounce magazineBankmed magazine, published by The Publishing Partnership for Bankmed medical scheme, is being re-launched as Bankmed Bounce, from its winter issue in May 2009. 18 May 2009 Read more >>

Jet Club magazine has highest national reachThe latest AMPS (All Media & Products Survey) figures show that Jet Club, the magazine distributed by South Africa's number one retail brand, Jet Stores, has the highest national reach at 11.2%. Despite challenging market conditions Jet Club mag has maintained its readership of 3.5 million and its top spot as South Africa's most widely read publication, ahead of True Love, Bona and You. 2 Apr 2009 Read more >>

Substance in stylish packagingPrivate Edition is the latest publication to be added to The Publishing Partnership stable - a magazine for readers for whom wealth is simply a means to a more exciting end. 2 Dec 2008 Read more >>

Obrigado bags four 2008 MPASA PICA AwardsCult urban mag Obrigado walked away from the 2008 PICAs with four awards. Judges described The Publishing Partnership's quarterly publication as being "a magazine that understands its reader. The witty, subversive content and design reflect a vibrant urban culture and in doing so, unite it." 2 Dec 2008 Read more >>

In adverse market conditions, South Africa's favourite custom publication, Jet Club magazine continues to buck the trend of declining readership figures by posting an impressive 200,000 increase. 30 Sep 2008 Read more >>

Private Edition magazineCape Town-based publisher, The Publishing Partnership (TPP) has announced the September launch of its new publication, Private Edition. Private Edition is a quarterly publication, edited by the award-winning Les Aupiais. It offers a window into the world of the understated wealthy. 6 Aug 2008 Read more >>

Obrigado print and online: space for all!The award-winning magazine's latest offering recently landed in the form of the Out-of-this-World issue, and once again highlights The Publishing Partnership and Vida e Caffè's commitment to serving a generous slice of urban life to coffee drinkers. 24 Jul 2008 Read more >>

Legit Clothing's Dare magazine joins forces with sister Jet Club to target youth marketYouth fashion retailer Legit has teamed up with sister company Jet Stores to target the lucrative youth fashion market. 16 Jul 2008 Read more >>

Jet Club magazine leads the pack as readers soar to 3.3 millionAMPS (All Media & Products Survey) figures show that Jet Club, the magazine distributed by South Africa's number one retail brand, Jet Stores, has enjoyed phenomenal readership growth over the past four years. 11 Jul 2008 Read more >>

Jet Club magazine readership soars to 3.3 million!More and more South Africans are reading Jet Club magazine every month according to the latest AMPS (All Media & Products Survey) figures. Jet Club, the magazine distributed by South Africa's number one retail brand, Jet Stores, is still South Africa's most widely read publication with the 2007B AMPS figures showing an impressive 226,000 new readers for Jet Club, taking the total readership to 3,300,000. 26 Mar 2008 Read more >>

Dare magazine offers advertisers niche youth targetingDare magazine is fashion retailer LEGIT's quarterly publication which was launched in August of 2007 by leading Cape-based publishing company, The Publishing Partnership. It offers a previously untapped market of up-and-coming, savvy, young account holders between the ages of 18 and 23, relevant information and tips on fashion, relationships, money and technology. 26 Feb 2008 Read more >>

Jet Stores distributes over 1 million HIV/Aids calendars ahead of World Aids DayJet Stores, South Africa's leading retailer, is distributing 1,150,000 HIV/Aids calendars to households across South Africa via its Jet Club magazine ahead of World Aids Day on December 1 2007. 29 Nov 2007 Read more >>

The Publishing Partnership received recognition for no less than four of its publications at this year's PICA Awards, which celebrate achievements in publishing excellence. 21 Nov 2007 Read more >>

Jet gets its club members to go onlineHot on the heels of great AMPS results earlier this month for its club magazine, Jet's website,, is also realising significant growth in its website usage. The website traffic of South Africa's number one retail brand has grown dramatically during 2007, reaching 116 000 hits during September, up from 56 000 hits a month at the start of the year. 7 Nov 2007 Read more >>

The spirit of the game... in printThe Cape Town-based Publishing Partnership has added another title to its stable, securing the rights to publish the Kurland International Polo magazine for the exciting and glamorous Kurland International Polo Test between South Africa and Argentina in Plettenberg Bay on December 29, 2007. 6 Nov 2007 Read more >>

Jet Club Magazine readership soars above three million markJet, South Africa's number one retail brand can once again lay claim to South Africa's most widely read publication, the Jet Club magazine. The 2007 AMPS (All Media & Products Study) figures released this week show an impressive 212,000 new readers for Jet Club, taking the total readership over the three million mark to 3,074 million readers, over one million readers more than its closest competitor. 18 Oct 2007 Read more >>

Fifth anniversary for LifeThe Pica Award-winning magazine Life has recently celebrated its fifth anniversary. This is a significant milestone for the magazine, which reaches 300 000 readers with each of its quarterly issues. 26 Sep 2007 Read more >>

Jet Club magazine takes the industry by stormJet Club magazine is a force to be reckoned with. It is officially the best-read magazine in South Africa, with over 2,86 million readers, a whopping 691,000 more than the next best-read newsstand title. 11 Sep 2007 Read more >>

Clicks ClubCard mag breaks the one million readership markClicks ClubCard magazine has broken the magical one-million readership mark, with a readership of 1 025 000, according to the recently released AMPS 2006 RA results. This confirms ClubCard's position as the most-read alternate-monthly mag in the country among both consumer and customer titles, for the second year running.  5 Oct 2006 Read more >>

Pam Golding's top agents offer insight into ICON readersThe Publishing Partnership recently undertook innovative video research on behalf of Pam Golding Properties to find out about ICON magazine's high nett worth readers.  8 Sep 2006 Read more >>

New research shows Life magazine is well read and highly influentialIndependent research conducted earlier this year on Life Healthcare's customer publication, Life magazine, which has an audited circulation of 90 000 in the LSM 9-12 group, showed that 97% of respondents said they read more than half of Life magazine while 94% take it home (from the hospital where they receive it) to family and friends.  7 Sep 2006 Read more >>

Clicks ClubCard leads custom magazine growthClicks ClubCard's ABC increased from 421 370 for January to June 2005, to 602 923 for the same period in 2006 - a whopping 181 553 copies and a 43-percent increase! This sets the free customer loyalty magazine at the head of the pack of the entire customer magazine sector in terms of growth over this ABC period.  1 Sep 2006 Read more >>

Retail publishing specialist Alison Thomas has joined leading custom publishing company, The Publishing Partnership (TPP), as Editorial Planning Director. 21 Jun 2006 Read more >>

The MTN magazine, published by The Publishing Partnership, was distributed last week to retail chains across South Africa. With a print run of 15 000 and 24 pages of vital content including customer service tips, what's new in terms of technology and what's selling best it is sure to provide a valuable guide to MTN agents and consultants. 7 Jun 2006 Read more >>

It's all systems go for the official tournament magazine and programme to commemorate the Nedbank Golf Challenge. Once again The Publishing Partnership (TPP) has been appointed to create a full-colour glossy magazine on behalf of Sun International. 4 Jun 2006 Read more >>

Bentley's are hand-crafted performance vehicles of the highest order but with a starting price around R2.4-million most of us will never get to sit in one let alone own one. A fact that makes the recent sale of a number of Bentleys off the back of an Icon magazine advertorial all the more remarkable. 22 Mar 2006 Read more >>

The Publishing Partnership (TPP), a specialist custom publishing company, produces Intellectual Property magazine as part of the Pam Golding publishing suite. In response to reader needs the magazine's distribution has been increased from quarterly to every alternate month. 10 Mar 2006 Read more >>

The Publishing Partnership (TPP), a specialist custom publishing company, has once again produced the illustrious Giltedge Magazine for Giltedge Travel. 5 Feb 2006 Read more >>

The editorial staff of Jet Club magazine at The Publishing Partnership (TPP) have the satisfaction of knowing that they're doing something right. Amps has monitored the magazine for the past three years and registered remarkable growth every year.  11 Dec 2005 Read more >>

Jim Furyk's dramatic victory brought a very memorable Nedbank Golf Challenge to an end on Sunday. This year saw the tournament celebrate its 25th anniversary and perhaps its best year ever with seven of the top ten internationally rated players taking part. 7 Dec 2005 Read more >>

Icon, the Pam Golding Group's customer magazine published by The Publishing Partnership (TPP), has won the Best Leisure & Lifestyle magazine in the Customer category of the Sappi Pica Awards. 29 Nov 2005 Read more >>

From September 2005 ClubCard magazine, the Clicks loyalty programme's premier benefit, takes on a whole new look - it morphs into a compact, handbag-size format. Over 700 000 qualifying ClubCard members will be posted their copies of the glossy customer magazine published by TPP, which covers a host of health, beauty and lifestyle topics, as well as essential shopping at Clicks. 11 Sep 2005 Read more >>

LEGIT, the funky arm of Edcon's discount fashion retail group, leads the way in the style stakes with its recently launched e-mag, - managed by The Publishing Partnership, publishers of the acclaimed Clicks and Jet Club magazines. 25 Jul 2005 Read more >>

The idea that business success is dependent on more than profits alone is underscored by the evident increase in social investment undertaken by Jet, South Africa's number one retail brand. 22 Jun 2005 Read more >>

The Publishing Partnership, publishers of the acclaimed Clicks and Jet Club magazines amongst others, has recently extended their customer insight department, TPP Insight, adding a full qualitative research dimension to their customer communication offering. 14 Jun 2005 Read more >>

Musica's customer magazine, Pulse continues to assert its position as South Africa's largest music magazine with an increased print run from 50 000 to 60 000, building on the 30 000 additional copies added to the print run late last year.

 20 May 2005