Past promotional experience with Kelloggs Cornflakes played its part, but it was primarily the proposed brand re-positioning and promotional concepts for the upcoming year that won Mortimer Harvey the Special K account.
"Mortimer Harvey won the pitch against two other agencies for their campaign based not only on a sound strategic approach in which they tackled the brief, but also in the development of a very exciting creative idea that supports the brand's image," informs Lauren Jones, brand manager of Kelloggs Special K. "Based on Mortimer Harvey's current credentials, we trust that this will be a very successful partnership, which will undoubtedly deliver on the objectives set out for this campaign," she concludes.
The new account came into effect at the start of October 2006.