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Weekly SEO update from Algorithm Agency - 19 June 2020

Every Friday, our team meets to discuss what is happening in the SEO world, how it impacts us and our clients, and what we can do to ensure that we utilise our skills, processes, and tools to continue to provide quality SEO solutions and services.
Khethinkosi Mthimkhulu
Khethinkosi Mthimkhulu
Reading the Core Web Vitals Report

Google Search Console has been updated to include a Core Web Vitals Report. This comes after the May 2020 Google Core Web Vital update.

The report includes helpful information on the performance of your websites such as URL performance grouped by status, metric type, and URL group. You are also able to see separate reports for “Good, URLs” and “Bad performing URLs” on both mobile and desktop.

Cumulative Layout Shift

Cumulative Layout Shift (CLS) measures visual stability of your website. It can also be defined as the unexpected web page layout shifts that occur while a page is still loading. To provide a good user experience, pages should maintain a CLS of less than 0.1.

We discussed banners at the very top of web pages that load slower than content beneath it. In order to ensure that users do not scroll past the banner or image, both images and videos need to have the height and width dimensions declared in the HTML code of the page.

Ultimately, dealing with CLS on your website can vastly improve your site speed and user experience which in turn, will help your site rank better in line with the new Google Core Web Vitals update.


Conversion rate optimisation (CRO) is a system for increasing the percentage of users that convert into customers, or more generally, take any desired action on a webpage.

How does CRO benefit SEO? CRO provides improved and accurate insights that allow you to understand what your users engage with on your site. It also provides users with better user experiences and enhances the trust level of your website in general.

SEO should not be neglected for CRO, because if your site is not ranking or visible, there will be no users to convert because no users will find your site and engage with it. Rather have your SEO in place and once your site ranks, then you can begin working on conversion rate optimisation.

For any of your digital performance strategy or guidance from search engine optimisation to conversion rate optimisation, contact Algorithm Agency.

30 Jun 2020 13:30


About the author

Khethinkosi is an SEO specialist with a background in sales and customer service. Khethi is self-driven and is always ready to learn and improve her skills and knowledge.

Amazing, informative article. The author shows to master this knowledge. Thank you!
Posted on 30 Jun 2020 21:15