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How to build an e-commerce website that works

With millions of consumers around the world looking for different items to buy through the internet, the e-commerce industry has witnessed a monumental expansion. One report has it that 81 percent of buyers conduct online research before deciding to buy any product.
According to Kissmetrics, e-commerce-related metrics will change the very approach to marketing. It has become a powerful reference point that defines the way many businesses are modelled.

So if you’re just starting out with your product sales but not yet in the online space, these simple tips will guide you on how to build an e-commerce website that works.

Choose a shopping cart

A website becomes an e-commerce website when it has a shopping cart and payment gateway. That said, your choice of the shopping cart is essential to the successful development of your online store.

Some shopping carts have functionality such as payment options, payment security, payment support, tax settings and shipping configuration. Others have improved merchant tools and reporting system.

For you to save expenses in your overall retail business and payment gateway integration, it is best to choose a shopping cart with payment gateway compatibility.

Load up your store

A store is a type that has products in it. Load up your store by filling out your product details, and ensure alignment between product description, amount, and image. Also, organise your products into categories such as “best-selling” “featured products” or “low price”.

Adding content could be tiring at times but trying a hassle-free e-commerce platform is efficient and time-conserving. So you can take a coffee break and test the functionality of the site. Test the navigation dexterity, layouts and image display, and the checkout system.

Configure your payment gateway

When your customers fill their online shopping carts with products, the channel between their carts and the payment process is the payment gateway. This links the cart with your merchant account or billing service.

As the gateway collects the customer’s financial details, it encodes it, and then sends to the merchant account for billing. A robust payment gateway is designed with analysis and reporting interface, they also facilitate numerous payment functions like refunds, voids and product payment itself.

Authorise your merchant account

Once the payment gateway sends in your customers credit card details, your merchant account bills the customer and deposits the authorise amount into your account. This is important as failure will be expensive, so activate account failure notifications.

Choose and authorise merchant account with perfect customer service, good reviews, high approval rates, and 24/7 service. Making an excellent choice in these areas is the only best way to build an e-commerce website that works.

Use a blog

You really can’t achieve much if you create a website with static pages where visitors can only see your products or learn about your company. You need a blog to educate your readers about your products or any other important detail about your industry.

Doing this improves your brand engagement because your website visitors can interact with you. Ultimately, an e-commerce blog can position you as an expert and help to multiply your sales.


The nature of your product will decide your website structure. But first, make sure your product covers a niche market and develop a competitive edge to put you steps further. You might not become an instant success overnight, but applying these tips will help you build a thriving e-commerce business that can stand the test of time.

20 Mar 2017 13:48