When their “Hearty Breakfast” team heard that their hugely popular traffic news anchor, Marguerita Freeks, is going to leave the station at the end of April for a three year European tour with her singing group, they realised it would take an exceptional person to fill her shoes. So they decided on an exceptional approach to replacing her.
On April 26 a panel of managers and on-air personalities, including Freeks, will gather at the station's Greenpoint studios to select candidates for the job from members of the public. Hundreds of people are expected to mob the venue from 7am on the day to audition for what the station has dubbed the next “traffic idol”.
The following week, five finalists will each get to do the job for a day, and then the station's listeners will vote to determine who gets the post. The lucky winner will undergo training and become part of Heart 104.9FM's team for a trial period starting in May.
Appropriately, as potential winners download registration forms for the audition day; the station's website, www.1049.fm
, is already experiencing an unprecedented amount of traffic.