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Indy Cares

Independent Media staff members throughout the country came out in full force to participate in a number of activities to celebrate Mandela Day in July.
Cloudy skies and rain could do nothing to dampen the spirits of staff working at Daily Voice, Cape Times and Cape Argus. The Daily Voice team headed to Mitchell's Plain Town Centre to braai a heap of boerewors rolls in 67 minutes. The proceeds went to Safe Line Child Abuse Centre in Beacon Valley. The Cape Argus team got together with their counterparts at Expresso, SABC's morning show, and assisted at the Elsies River Old Age Home and visited the Red Cross Children's Hosptial. The Carpenter Shop, a skills workshop for the homeless, benefited from meals and donations from the Cape Times team.

Up north, colleagues at The Star kicked off their winter campaign with Operation Snowball. Along with Gift of the Givers, they donated warm meals, blankets and grocery hampers to thousands of destitute people in Johannesburg's city centre.

Independent Media's KZN titles were not to be beaten. Daily News went on a feed-a-baby-campaign where they asked their readers and staff to donate R67 which would feed 35 babies with milk and 40 pre-school kids from the Khanya Langa Creche with a healthy meal for the day. The Post, together with SAB, donated R15,000 to Verulam Day and Frail Care Centre. They also revamped a library at Natest Primary School.

Independent on Saturday teamed up with Vodacom KZN to pack 4,500 food hampers that were distributed to learners and their families in the Inanda area of KZN. The Mercury held their annual Mercury Sprint in aid of the Mercury Hibberdene Children's Holiday Home on Mandela Day with the aim of raising R80,000 for the Home. Sunday Tribune spent their 67 minutes at the Holah House of Love and Hope for abandoned babies. The Tribune team did a few chores around the home and helped to feed and play with the children. A donation of nappies was also given.

Isolezwe's team joined hands with eThekwini Municipality to assist Gloria Mokoena (67) of KwaMakhutha (near Durban) to build a new house. Gloria's original home burnt down 24 years ago and she's been renting in different places with her grandchildren. Team Isolezwe also donated groceries and R10,000 to cover the fencing costs.

"We are honoured to have been able to play our part on Mandela Day. What was particularly encouraging was the partiipation of our many readers and some of our advertisers who came on board to join us in our efforts. We are humbled by the small contribution that we could make on this very special day," said Lutfia Vayej, Group Executive for marketing and communication.

Independent Media recently launched a staff volunteerism programme, called Indy Cares, which encourages staff to participate in social upliftment projects in their readership communities.

5 Aug 2015 12:20



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