Through the CSI project, #100ShoesforAlex, Zinto participated in a charity event called 'Avojov' with the intention of bringing joy ahead of the Christmas season to the children and residents of Alexandra.
The aim of the initiative was to donate 100 pairs of school shoes and provide learners with a sense of dignity and pride for the coming school year and Zinto helped the event organisers reach their goal of 100 by donating 20 pairs of brand new shoes.
Comments Michelle Combrinck, CEO of Zinto, "A lot of the children go to school without shoes or in hand-me-downs that are too small or falling apart. Your support can empower lesser-resourced learners and provide something tangible and worthwhile that contributes to the child's self-esteem by giving them some dignity."
Due to the success of the campaign, collections will continue into the festive season to exceed the goal of #100ShoesforAlex.
Zinto is urging the general public and corporate sponsors to put their best foot forward and make a significant contribution by pledging shoes in their individual or company capacity.
To make a pledge, contact Michelle Combrinck of Zinto on 011 553 1000 or visit www.zinto.co.za
for more information.