Ananzi, South Africa's most popular web search engine, has worked with Google™ to bring local web users an international search service. This will allow Ananzi users to search locally on Ananzi, and the international web using Google, all in one convenient place.
Google search in Ananzi
The collaboration will see Google's international search facilities incorporated into Ananzi's search pages. Ananzi users will have a handy Google tab within the Ananzi interface, giving one-click access to Google-enhanced international search. The Google search results will be displayed right there in the Ananzi pages.
Ananzi managing director, Mark Buwalda, spells out the key benefit of the Google partnership for South African web users: “It's all about ease of use. Ananzi's strength lies in offering premium local content tailored to South African web users' interests, but we also recognise that Ananzi searchers use Google a lot. This collaboration provides the convenience of only having to go to one place for both local and international search. We're bringing the power of Google straight to our users,” he explains.
At the top of its game
Ananzi is far and away the leading search directory dedicated to the country. The latest Netratings Market Intelligence report shows that it has no peer in the local search engine market. It is also one of the most visited South African websites. In fact the only local websites that receive more traffic than Ananzi are the traditionally busy news websites and dedicated email providers.