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FCB Impact Ices Energade

FCB South Africa’s promotions experiential specialist, FCB Impact 361º, developed a visually exciting campaign for the launch of Energade Ice.
FCB Impact Ices Energade

The headline ‘water at work’ is reflected in the graceful wave of water that surrounds and protects the athlete in each execution – aerobics, cycling, skipping and golf – while the text communicates the product’s unique selling point: Energade Ice contains electrolytes to ensure that it hydrates the body where it needs it most.

Comprising outdoor billboards, print executions and printed as well as digital interactive trade presenters, the campaign was devised by creative director Marthinus Duckitt, copywriter Pippa Capstick and art director Michelle Casanova.



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C-Cubed Communications
(021) 852-7198

20 Apr 2006 09:50

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