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Sta Sof Fro and Provantage style consumers

The recent Sta Sof Fro activations added a healthy sheen to hair and a spring in the step of consumers. Implemented by Provantage, the activations took place in a number of busy malls frequented by shoppers in the Sta Sof Fro target market.
Trained promoters and hair stylists demonstrated product use and explained the range. Pamphlets and coupons were distributed, encouraging consumers to purchase the products from the nearby stores. The response from shoppers was extremely positive with many of them eager to learn more about the hair care and styling products.

2 Dec 2011 11:56