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Provantage turns heads with Metropolitan Life campaign

Provantage have harnessed their vast experiential marketing knowledge to take Metropolitan Life's products to the target market.
Provantage turns heads with Metropolitan Life campaign
Provantage turns heads with Metropolitan Life campaign
Provantage ran eye-catching activations in 17 malls and interchanges nationally. To draw consumers' attention, industrial theatre was used in the form of oversized talking heads. Each head represented a character with a specific financial need. The objective of the show was to educate consumers to identify basic financial needs and present Metropolitan's FutureBuilder product range as a solution, be it funeral cover, retirement annuities or education plans. The overall campaign messaging was: "Take your first step toward a brighter future with FutureBuilder from Metropolitan. Your loved ones will thank you."

14 Jul 2011 12:36

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