With more people reading and writing beauty blogs, the blogging industry is becoming increasingly influential. More businesses are using blogs to engage with their customers and influence consumer paths to purchase. This growth has led to the need to recognise these blogs and therefore TanOrganic saw the opportunity to establish the South Africa Beauty Blogger Awards.
"The awards are aimed at recognising the importance of blogging in the modern business landscape and acknowledging the skills, effort and commitment it takes to create an influential blog. The awards also enables the beauty industry to immediately recognise the bloggers that they should be communicating with in order to create effective awareness for their brands or products," says Greg Gunner, Executive Director TanOrganic South Africa.
There are nine categories in the Beauty Blog Awards, namely:
1. Best Overall Blog,
2. Best Content,
3. Best Web Design,
4. Best Fashion Blogger,
5. Best Cosmetic Blogger,
6. Best Male Grooming Blog,
7. Best Social Media,
8. Newcomer of the year, and
9. Readers Choice.
Bloggers are nominated and then encouraged to get their followers to vote for them. The 30 bloggers with the highest votes will be identified, and panel of independent judges will score each blogger according to specific criteria.
The winners will be announed on the 22 August 2015 at the gala event, to be held in Johannesburg. All funds raised for the awards will go towards a non-profit cancer charity for cancer research or education and awareness.