The evening of 19 February saw the launch of the new line-up and revamped SABC 1 programming showcased at the glamorous 1UP SABC 1 Supreme event, produced by Blue Moon.
Often partnering with SABC in the past, Blue Moon has assisted the SABC in marking many iconic milestones, including the South African Music Awards, Miss SA Teen and the Friends Like These and Phat Joe launches.
Tuesday night's event reinforced Blue Moon's reputation as one of the best party throwers in the business. The launch was themed around celebrating the revamped shows, announcing the new line up and highlighting their star talent, giving SABC1 a platform from which to springboard its refreshed programming.
Held at Room Five in Rivonia, Johannesburg, the show had both the live and digital audience captivated. Phat Joe was emcee for the night, and Khuli Chana wowed the audience with his Motswako swag. Other famous faces spotted were DJ Sbu, Zizo Beda, Andile Ncube, and Noluthando Meje, along with a host of other SABC1 actors and actresses.
Each of the new and revamped shows were personally introduced to the media and SABC1 stakeholders by Phat Joe, who interviewed each of the shows' hosts in his signature, charismatic Real Goboza style.
A highlight of the evening was when DJ Cleo announced a competition to win his iconic Vaya Mzansi bike, which was on proud display. As it turned out, he was just teasing the audience, but when the beautiful, petite winner was drawn and the announcement was made that the prize was, in fact, just a ride with DJ Cleo, there were certainly no disappointments!
With a strong presence on Twitter throughout the night, SABC 1 viewers not present at the event got a feel for what was happening at Room Five and got a glimpse of their favourite SABC 1 personalities.
SABC1 Portfolio Marketing Manager for Entertainment, Dichaba Phalatse says: "The 1UP SABC 1 Supreme event reaffirmed the channel's position as the 'Entertainment Authority'. The experiential treatment of each new and revamped show really brought each show to life in a fun, interactive and engaging way. The event was a true success."
"We had a fantastic event last night where many old and new faces from the SABC1 family came together in a relaxed but sophisticated environment to celebrate their journeys to date, the great strides the channel has made and to get excited about the future programming," says Michelle Caldeira, Managing Director of Blue Moon.
To close out the night, Fistaz Mixwell and the legendary Vetkuk and Mahoota hit the decks, keeping the crowd going well past bedtime and ensuring a memorable party.
Some of the guys from the SABC Publicity Department were at the event and had this to say: "The execution was fresh and different, and it represented the vibrant heart of what the brand is all about!"
"The SABC1 is one of our oldest clients of whom we are very fond. Blue Moon has shared many of their highlights and helped them to celebrate numerous landmarks and occasions. We know them well, and we understand what they, as a client, enjoy when it comes to putting together an event for the SABC1 family," comments Deana Heslop-Mthembu, Managing Director: Events, Blue Moon.
Blue Moon once again excelled at bringing together the who's who of the entertainment industry in an impressive and thoroughly enjoyable event.
Phalatse concludes: "I would like to thank the entire Blue Moon team for the dedication and commitment displayed, from brief stage to execution of every element of the campaign. Everyone was professional, efficient and on the ball."
The new and revamped shows on SABC 1 are Vaya Mzansi, iLifestyle, Tropika Island Of Treasures, SkyRoom Live, The AfterParty, Selimathunzi, Khumbul'Ekhaya, iDentity, Gospel Gold and RGB.
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Blue Moon Corporate Communications
(t) +27 11 721 4700
98 Oxford Road, Houghton Estate, Johannesburg
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