Taxi research sheds light on SA consumers and brands

With taxi commuters making up 69% of the South African workforce (source), they are a driving factor in our economy, not to mention a large representation of the SA consumer market.
So we put our researchers in taxis across Gauteng, to find out more about this audience and ask some important questions about who they are, and what their opinions are on South Africa's leading brands.

Below are the findings of the Taxi Insights Commuter and Brand Survey 2014 which was conducted amongst a sample of 800 respondents, to view the Infographic in full screen, click here.

Taxi research sheds light on SA consumers and brands
click to enlarge

Taxi Insights is a joint initiative between SA Taxi, OnRoot and Interact RDT. To find out more about the methodology and how to make it work for your organisation, please contact us on 011 994 9960 or email moc.tdrtcaretni@ofni.

19 Nov 2014 15:57

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