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TBWA commissions world-renowned poet to pay homage to the The Okavango Blue

'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue, the remarkably rare and largest Deep Blue diamond that has ever been made available for auction.
TBWA commissions world-renowned poet to pay homage to the The Okavango Blue
click to enlarge
TBWA commissions world-renowned poet to pay homage to the The Okavango Blue
click to enlarge

The film was shot over five days on location in Botswana by Kim Geldenhuys of 0307 Films and explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the three-billion-year existence of the stone, it reflects on the transient nature of our human lives and reminds us that the light inside the diamond is the same light that resides in us. We all come from some eternal something. The Okavango Blue is a way to hold that ‘something’ in your hands.

The film features real people of Botswana, because the stone belongs to them. The Okavango Diamond Company is a government-owned entity and the proceeds of the sale of the diamond will go directly to the funding of hospitals, schools, infrastructure and conservation in the small African country.

Knowing that their diamonds are ethically sourced has become non-negotiable for consumers around the world. But although consumers have evolved, diamond marketing has not. Since De Beer’s coined the phrase, "Diamonds are Forever", in the 30s, diamonds have become an emblem of lasting love. The category is generally based on a man-made narrative.

We wanted to disrupt the status quo, by telling the remarkable and sometimes unfathomable story of the stone itself.



Credits:

TBWA\Hunt Lascaris
Chief creative officer: Peter Khoury
Creative director: Steph van Niekerk
Creative group head: Coenraad Grebe
Copywriters: Iain Thomas, Steph van Niekerk
Art director: Coenraad Grebe
Agency producer: Sandra Gomes
Strategy: Candice Blumenthal
Designer: Ross Thornton-Dibbs (Grid)
Client service: Bridget Langley

Production
Production company: 03:07
Director: Kim Geldenhuys
Producer: Jo Barber
DOP: Fabian Vettiger
Post production & animation company: Wicked Pixels
Visual effects artist: Gavin Coetzee
Post producer: Gabriella Harris
Sound design company: Sterling Sound
Sound engineer: Lorens Persson
Post-production company: Strangelove Studios
Editor: Xander van der Westhuizen
Post-production company: The Refinery
Colourist: Kyle Stroebel
Music design company: Field
Composer: Nicolaas van Reenen

29 Apr 2019 14:05

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