The film was shot over five days on location in Botswana by Kim Geldenhuys of 0307 Films and explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the three-billion-year existence of the stone, it reflects on the transient nature of our human lives and reminds us that the light inside the diamond is the same light that resides in us. We all come from some eternal something. The Okavango Blue is a way to hold that ‘something’ in your hands.
The film features real people of Botswana, because the stone belongs to them. The Okavango Diamond Company is a government-owned entity and the proceeds of the sale of the diamond will go directly to the funding of hospitals, schools, infrastructure and conservation in the small African country.
Knowing that their diamonds are ethically sourced has become non-negotiable for consumers around the world. But although consumers have evolved, diamond marketing has not. Since De Beer’s coined the phrase, "Diamonds are Forever", in the 30s, diamonds have become an emblem of lasting love. The category is generally based on a man-made narrative.
We wanted to disrupt the status quo, by telling the remarkable and sometimes unfathomable story of the stone itself.
TBWA\Hunt Lascaris Chief creative officer: Peter Khoury Creative director: Steph van Niekerk Creative group head: Coenraad Grebe Copywriters: Iain Thomas, Steph van Niekerk Art director: Coenraad Grebe Agency producer: Sandra Gomes Strategy: Candice Blumenthal Designer: Ross Thornton-Dibbs (Grid) Client service: Bridget Langley
Production Production company: 03:07 Director: Kim Geldenhuys Producer: Jo Barber DOP: Fabian Vettiger Post production & animation company: Wicked Pixels Visual effects artist: Gavin Coetzee Post producer: Gabriella Harris Sound design company: Sterling Sound Sound engineer: Lorens Persson Post-production company: Strangelove Studios Editor: Xander van der Westhuizen Post-production company: The Refinery Colourist: Kyle Stroebel Music design company: Field Composer: Nicolaas van Reenen
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