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TBWA Hunt Lascaris launches the new Datsun GO in an unconventional way

For the launch of the new Datsun GO, we're giving people the chance to win this amazing new car by using just their tweets. We call this the Datsun Twitter Tug of War!
TBWA Hunt Lascaris launches the new Datsun GO in an unconventional way

On Friday, 23 November, we are dropping a brand-new Datsun GO in the middle of South Africa; and the only thing people have to do, is tweet the name of their province next to #GO, e.g. #GOGauteng. The car will then drive in the direction of the most-tweeted province.

Once the car arrives in the most-tweeted province, people will then have to tweet the name of their city next to #GO, e.g. #GOJozi. The car will then drive in the direction of the most-tweeted city.

When the car arrives in the most-tweeted city, people will then have to tweet the name of their suburb next to #GO, e.g. #GORosebank. The car will then drive in the direction of the most-tweeted suburb.

Then, once the car arrives in the most-tweeted suburb, people will have to tweet one of five predetermined street names next to #GO, e.g. #GOBathAve. The car will then proceed to the winning street to park in a safe and undisclosed location.

The first entrant to reach the Datsun GO, and provide the Datsun Tug of War keyword to the Datsun representative, will win the Datsun GO.

You can also follow all the live updates and your progress on the Datsun webpage: https://www.datsun.co.za/datsun-tug-of-war.html.



23 Nov 2018 10:57

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