Openfield will be responsible for increasing awareness, driving match day attendance and supporting SA Rugby’s marketing team in ensuring their communication and marketing objectives are met through an integrated campaign. This will include PR, pre and during match day activations and developing creative content for social media and other communication channels.
"We are thrilled to be working with SA Rugby once again and look forward to the opportunity of conceptualising and activating the campaign to strengthen the Currie Cup brand, South Africa’s longest standing tournament as well as drive measurable results”, commented Meagan Fester, business director at Openfield Cape Town.
