"It is a massive honour to be recognised for the hard work that is invested in the different campaigns in the sport sponsorship space. This would not have been possible without the hard work by the various departments and our sport sponsorship agency, Openfield," commented Vodacom's Brand Manager - Sponsorships and Regional marketing, Janus Kloppers.
The agency had their clients shortlisted in five different categories which included Best New Sponsorship
- Engen and Supersport United "Proud to be Blue"; Best Use of Digital Communication in Sport - Vodacom Rugby Stats App Digital; Best Sponsorship of a Sport Event or Competition - Vodacom Durban July and Vodacom SuperRugby 2014; and Sport Participation Event of the year - Vodacom Bulletjies Rugby.
Openfield Sponsorship Director Michelle van Eyden said the award was a major feather in their cap in the competitive sport sponsorship industry.
"We are delighted that our work for Vodacom has received well-deserved recognition. Openfield are proud to have been on a journey with Vodacom, spanning two decades, as their strategic sponsorship partner. It is a great privilege for Openfield to have been nominated in four out of the eleven categories, alongside the leaders in the sports industry in our country," van Eyden said.
The past year has been a significant one for Openfield, with the recent announcement that four competing, market-leading sponsorship and experiential agencies in South Africa had merged to form the Openfield Group. Openfield was also the recipient of an equal highest number of shortlisted entries and won the second most agency awards on the night, in its first year as a unified entity.
Celebrating the agency's success, Group Managing Director, Franco Barocas said; "We work on a number of great brands and I am extremely proud of what our joint efforts have achieved for the business and more importantly for our clients. Our passionate, professional and committed client agency relationships, supported by unique strategic insights and creative minds, are what we pride ourselves on. We remain steadfast in our quest to build clients' brands and create emotional connections with their target markets - while always remaining focused on achieving our clients' objectives."
These awards recognise achievements across the entire spectrum of sport with South African legends and International superstars alongside the main stakeholders of the sport industry.
"The year ahead will prove to be a defining one for Openfield, now that we are operating as one group entity. We believe our combined industry knowledge, people and ethos can deliver truly remarkable results for our clients in the years to come," added Barocas.