Entrants will need to convince the judges that their entry represents a consumer insights based approach, gaining extra receptivity for the brand's message and strengthening the brand's connections with consumers, and show how the effort delivers on quantifiable goals and therefore generates business results.
At least two original, as well as eight duplicate copies, of the following items must be submitted with each entry:
a. A complete entry form
b. The information and motivation, which must be full and correct to ensure effective evaluation by the jury committee.
c. Supporting electronic material such as DVD's, CD's, audiotapes etc
The categories for the 2008 Roger Garlick Award are: Best use of Television
Best Use of Cinema
Best use of Radio
Best use of Magazine
Best use of Newspaper
Best use of Out of Home
Best use of New Media (Web and Mobile)
Special Events / Stunts
Multiple / Mixed media
Best use of Sponsorships
All entries must be submitted to AMASA, together with entry fees, c/o Owlhurst, 12 River Road, Rivonia, 2128, P O Box 3246, Sandton, 2128. Telephone: (011) 234-6520. Facsimile: (011) 807-9552. Email: . Entries close at 17h00 on Wednesday 13 February 2008 and finalists will be announced at the AMASA AGM.
For further information, the full Award criteria and entry forms, visit www.amasa.org.za.