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Sport pulls in over one million affluent male browsers on The SpaceStation network

Sport has always had massive appeal for South Africans and this is perfectly reflected in the astounding number of browsers that Sport24 and (both channels of The SpaceStation) have been attracting.
Effective Measure data in November showed 1 091 603 Unique Browsers across both sites, with very little overlap, which translates into just over one million sport viewers every month that advertisers can talk to (the figures were broken down into 459 878 Unique Browsers on and 631 725 on Sport24 with an overlap of 13 927).

The recent report also showed that the majority of the users were male (83% for and 87% for Sport24) with the highest percentage showing household monthly incomes of R70 000+ (14% at and 15% at Sport24).

"We're fortunate that these two sites afford The SpaceStation 50% of all sport browsers in South Africa and with only a 1% audience overlap, it presents an ideal opportunity for advertisers to simply and effectively target a million strong, predominately male, affluent audience," says Gustav Goosen, Sales and Operations Director at The SpaceStation.

19 Dec 2011 12:03