The content in the new Parent24 site is written by South Africa's leading paediatricians, dieticians, nurses, midwives and other parenting experts, and deals with real issues every pregnant woman and parent faces. As part of this big move, Parent24 has received a fresh new look across desktop, mobile and newsletter platforms. With the integration of around 4,000 pieces of content from YourParenting, the wealth of information is available immediately. In addition, future new content from Your Pregnancy
and Your Baby
magazines will be published on Parent24, adding even further to the growing base of high quality parenting content.
Parent24's digital media sales is managed exclusively by The SpaceStation
. Says CEO Gustav Goosen: "The incorporation of these titles with Parent24 allows advertisers to access the power of the best parenting brands at one destination. It brings the best parenting content and the most engaged parenting readers under one umbrella, which is a win-win for everyone."
The editor of YourParenting.co.za, Sophia Swanepoel, has taken over the editorship of Parent24. Says Sophia: "We are looking forward to combining the best of both brands and to bringing our loyal readers the latest parent news and talking points, with a wholesome angle to help create a friendly, safe space for parents."
Sophia adds: "Our redesign has created a more intuitive navigation, cleaner layout, and deeper content sections covering all developmental years. With an improved mobile interface, the new Parent24 also offers the 400,000 magazine readers on the Your Pregnancy and Your Baby Facebook pages a strong mobile destination which they didn't have before. It's an exciting move for everyone."
Parent24 is on Facebook at https://www.facebook.com/Parent24
, on Twitter at https://twitter.com/Parent24
, and on Instagram at https://instagram.com/parent24/
. Advertisers can find out more information from The SpaceStation at www.thespacestation.co.za/channel/parent24