On the Dot's Multi-Channel Marketing services conducted four brand activations, namely: intersection blitzes, sign spinners, taxi rank activation as well as loud halo.
The entire activation took place over two days, with eight promoters strategically placed at busy intersections handing out promotional material to motorists, along with two friendly and professional sign spinners interactacting with potential customers increasing traffic to the store. The taxi rank activation took place near the location of the store where four promoters handed out promotional materials. The loud halo, a highly visible and branded promotional vehicle, equipped with a sound system, speakers and a microphone, manned by a driver and promoter was utilised to create hype, brand awareness and to gain the crowd’s attention.
On the Dot provided Zebro's Chicken with an in-depth report and photographs post campaign. On the Dot, South Africa’s largest multi-channel media logistics company, offers distribution solutions for magazines, newspapers, subscriptions, community newspapers and pamphlets through direct to store, home delivery and informal networks. On the Dot
have extended their service offerings to clients, teaming up with a number of experts to offer numerous alternative services, with the launch of multi-channel marketing which includes: taxi rank activations, intersection activations, instore promotions, roadshows, digital billboard to name a few.
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Media Park, 69 Kingsway Avenue
Auckland Park, 2092, Johannesburg
Tel: +27 11 713 9936
2 Nereida Street,
Paarden Eiland, Cape Town
Tel: +27 21 503 7125 / +27 21 503 7000
Unit 15A, Aloefield Crescent
Springfield Park, 4051,Durban North
+27 31 512 2100