One of the reasons for this is that a CRM system can be a valuable tool for companies to leverage to turn the trend. In a recession, CRM can be viewed as a Company Recession Management tool, providing ways for companies to guard against the typical pitfalls of recessionary thinking. In fact, the value of CRM has recently been proven by AMI-Partners, a research firm specialising in market intelligence for small and medium-sized businesses. Their research shows that companies with CRM systems outperform those that don't by over 140% higher revenue per employee. With this level of performance, CRM is clearly a must-have during a recession to get more out of every staff person.
In the following whitepaper Maximizer Software identifies three ways to 'up' the downturn and get a leg-up on competitors with the help of CRM by returning to the customer, automating customer-facing processes and using CRM for cost-effective marketing: Recession-Proofing Whitepaper