"In a tough economic climate, the only approach remains creativity and innovation. We're privileged to partner with clients who are uncompromising on excellence and united in our vision that creativity breeds growth," said Pepe Marais Chief Creative Officer, Joe Public.
"If you are in the business of growing your clients' brands and you are not using creativity as the main weapon in your arsenal, then you don't deserve to win the battle for market share," continued Marais. "Winning locally means we are hitting our targets and attacking where it counts, creatively."
With the total number of awards spread across a wide range of categories for Joe Public, pure creativity was the agency's real winner.
Joe Public 2014 Pendoring Winners:
| TITLE | CLIENT | CATEGORY |
| Hardloop, Heelal, Hakskene (Campaign) | Produce Sound | POSTERS (silver) |
| Hardloop, Heelal, Hakskene (Campaign) | Produce Sound | ORIGINAL AFRIKAANS (gold) |
| Droomloopbaan, Droomkar, Droomvakansie (Campaign) (For illustration) | Lover's Plus | CRAFT (silver) |
| Cinemark Experience | Cinemark | TRULY SOUTH AFRICAN GENERAL (silver) |
For more visit: http://www.pendoring.co.za
Joe Public Award Fast Facts:
- Most awarded agency at the 2014 Pendoring Awards and position maintained.
- AdReview Group of the Year 2014
- AdFocus Agency Leaders of the Year 2013 (Gareth Leck and Pepe Marais)
- The Annuals' Agencies' Agency of the Year 2013
- Deloittes Top 20 Company to Work For 2013
