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Association for Communication and Advertising Press Office
The ACA is the official representative body of South Africa's advertising and communications profession.
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ACA issues RFI for the provision of preferential insurance rates to ad industryThe Association for Communication and Advertising NPC (ACA) has taken a decision to conduct a review of its financial services provider as well as the current insurance policies, which are accessible at preferential rates by member agencies of the ACA. The policies under review cover cancellation and abandonment insurance and personal accident schemes policies. 10 May 2021 Read more

Applications to judge 2021 Effie Awards South Africa announcedThe Association for Communication and Advertising (ACA) invites representatives of the marketing and communication industry to apply for consideration to be selected to the 2021 Effie Awards South Africa judging panel. 16 Apr 2021 Read more

2021 Effie Awards South Africa announces call for entriesThe Association for Communication and Advertising (ACA) has opened the call for entries for the 2021 Effie Awards South Africa. This is the first time that the globally recognised Effie Awards for effectiveness in marketing communications are being held in South Africa. The inaugural programme, initially scheduled to take place in 2020 was postponed due to the onset of the Covid-19 pandemic. 14 Apr 2021 Read more

The 2021 Effie Awards South Africa season opens with virtual entry workshop on Tuesday, 23 FebruaryThe Association for Communication and Advertising (ACA), is pleased to announce that the very first Effie Awards South Africa will be held in 2021 following the postponement of the inaugural programme due to the impact of the Covid-19 pandemic. 19 Feb 2021 Read more

The ACA unveils its new brand identityWith a view to preparing it for a new era in the industry in South Africa, the Association for Communication and Advertising has unveiled its new logo and corporate identity. 18 Nov 2020 Read more

Marketing degree bursary on offer from Abey MokgwatsaneThe Association for Communication and Advertising (ACA) has a long history of providing bursaries to disadvantaged students through its APEX and Effie Bursary programmes, as well as having secured funding in 2019 toward providing 20 academic bursaries to prospective students looking to attain a qualification in copywriting. 19 Oct 2020 Read more

Handshakes and promises - a happily ever after or a marriage made in hellSharon Bergmann, financial manager at the Association for Communication and Advertising, argues that contracts are a critical part of the day-to-day operations of ad agencies. Here she unpacks the importance of contracts in multi-agency partnerships participating in the pitch process. 13 Aug 2020 Read more

ACA launches webinar series on critical role of human capitalAs part of its #ACACaresCovid19 initiative to address various issues affecting the marketing, advertising and communications sector, the ACA will be launching a series of webinars. The series is aimed at helping the industry understand the human capital function and the myriad layers of which it is composed. 3 Aug 2020 Read more

ACA Board of Directors and Executive for 2020/21 announcedThe new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General Meeting held on Wednesday, 24 June 2020. 1 Jul 2020 Read more

Mathe Okaba, CEO of the ACA.
Mathe Okaba, CEO of the ACA.
The Association for Communication and Advertising (ACA) and the Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike. 14 May 2020 Read more