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We are Engagement Factory - a customer engagement agency to the core. We help our clients transform into true customer-centric organisations by combining strategy and insights, fuelled by creativity and technology.
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Why marketing automation is a critical enabler for digital transformationWhen it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology's surrounding elements. A year later, we find that organisations have made little progress in business maturity or adoption level. 14 Apr 2021 Read more

Nurture your way to success2020 has changed many things. This age of uncertainty has challenged the norm of how we work and how companies around the world operate. However, there are a few things that - thankfully - never change. Marketing automation is one of these things and has shown to be an important tool for businesses since its inception. 29 Mar 2021 Read more

Turning quantity into quality: A guide to conversion rate optimisationMarketing is often a very unpredictable science as much as it is a corporate artform. Unlike salespeople, so many marketers today struggle to find methods, formulas and principles that work for every kind of lead, circumstance and piece of content. What worked yesterday is not really something guaranteed to work a week - or sometimes even an hour from now. 17 Mar 2021 Read more

5 demand generation trends for more customersDoes the term inbound-omnichannel-lead-collaborative-content-strategy scare you? In marketing, there are so many buzzwords, trends, tactics and concepts that it's easy to get swept away by definitions. Sometimes, these words are even used interchangeably adding more and more confusion to the concept. 11 Mar 2021 Read more

Always-on campaigns and the art of TLCLet's start by correcting a common misnomer. 27 Nov 2020 Read more

4 tips for successful email campaignsWith consistently high Return on Investment (ROI); email simply can't be ignored. 4 Nov 2020 Read more

Content marketing: A jumpstart to your successToday's consumers have a big appetite for elevated brand experiences, they expect to receive personalised content at the right time through the right channel. It's up to today's marketers to push the boundaries of creativity and serve up campaigns that captivate, resonate and serve a purpose. 12 Oct 2020 Read more

Customer personas give your marketing the human touchCreating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. 29 Sep 2020 Read more

Spur, Bonnier finalists for innovation awards with Engagement FactoryBonnier, a leading Nordic region media company, and Spur Steak Ranches, a South African restaurant chain, have qualified as finalists for the 2020 Oracle Markie Awards. Both companies, who are clients of Engagement Factory, have shown extraordinary innovation and creativity in digital marketing and are soon to be internationally recognised for their efforts. 4 Mar 2020 Read more

Marketing automation in Southern Africa - a software or strategy?It's 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. 27 Feb 2020 Read more

Marketo and Engagement Factory join forcesLeading global customer engagement agency, Engagement Factory, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions. 23 Jan 2020 Read more

No one cares about your marketingIt's 2020, and things are changing. 14 Jan 2020 Read more

Engagement Factory hosts webinars from top digital companiesEngagement Factory to challenge the way businesses approach sales, marketing, automation and trade shows by educating companies through two key webinars by Marketo and Adobe. 21 Nov 2019 Read more

4 reasons why some companies have more success with their martech than othersOk, so you have finally bought yourself a big, new, shiny marketing engagement platform... now what?? 1 Nov 2019 Read more

Showpad chooses Engagement Factory to drive success for mutual customersShowpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad's Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond. 14 Oct 2019 Read more

Engagement Factory supports Action Market launchEngagement Factory (EF), a global leading customer engagement agency, is excited to announce the launch of a groundbreaking mobile app - Action Market - developed by Kudos Games with the support of EF. 7 Oct 2019 Read more

Engagement Factory reports 10 new clients in Q2Leading customer engagement agency says programmatic marketing and talent crunch are key factors in business growth. 13 Sep 2019 Read more

Engagement Factory evolution inspires refreshed brandGlobal strategic marketing agency, Engagement Factory (EF), has unveiled its new corporate brand strategy and website. The refreshed identity, developed internally at the agency, is designed to elevate the company's corporate identity and supports its unique network of global partners. 30 Aug 2019 Read more