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The Brave Group is an assembly of specialist marketing and communication companies that work independently or as a group to guide clients towards more interesting, braver solutions to business challenges.
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Brave Group welcomes Ismail Jooma as the group's new chief strategy officerBrave Group is excited to announce Ismail Jooma as the chief strategy officer for the advertising and communications group. 9 Sep 2020 Read more

#KnowYourPlace with the SowetanBrave Group is proud to announce Sowetan's #KnowYourPlace creative campaign, conceptualised and developed by House of Brave. 24 Jul 2020 Read more

Bravado strengthens offering as SA's newest youth marketing agencyAdvertising and communications agency, Brave Group, is proud to announce Bravado as the group's newly launched specialist youth marketing agency. 15 Jul 2020 Read more

House of Brave resets Momentum with #2020TwoPoint0Momentum and House of Brave recently launched the financial services company's #2020TwoPoint0 campaign - a call to South Africans to regain their vision for their year, 2020. 9 Jul 2020 Read more

Brave Group enters the media Arena with Sowetan and Business Day winsBrave Group is thrilled to announce its appointment as the principal advertising and creativity agency for two leading Arena Holdings dailies, The Sowetan and Business Day. 3 Jul 2020 Read more

Live true: My transgender life in adlandI'm a 39-year-old mixed-race transgender female. I am transgender because of a condition called Gender Dysphoria, which causes a discrepancy between a person's physical sex and their gender ID. When the two are in equilibrium, the term for that person is cisgender. Medical science currently has no reason as to what causes Gender Dysphoria. Transgender people are trans by nature, it's not a lifestyle choice. Although I was assigned male at birth, I identify as female. My pre-transition life was me pretending to be a guy, failing at it every day and in turn being made miserable for 36 years. 24 Jun 2020 Read more

Brave Group's Bravado grows into Danone brand portfolioBrave Group's Bravado is proud to announce its appointment as the overall BTL agency for Danone Southern Africa. Effective from 1 April 2020, Bravado will look after Danone's brands -- which include household names such as Inkomazi, Yogi-Sip, DanUp, Mayo, Activia, just to name a few. 29 Apr 2020 Read more

Brave Group's Musa Kalenga Best Individual Contributor to DigitalTechnology is changing the future of business and Musa Kalenga's achievements in digital, are testament to this. Kalenga, chief future officer at Brave Group, was announced as Best Individual Contribution to Digital at the 2020 IAB Bookmarks Awards. 20 Mar 2020 Read more

Is the boy-child suffering at the hands of patriarchy in advertising?Katlego 'Flocart' Ditlhokwe, senior strategist at Brave Group, shares his analysis on the representation of the boy-child in advertising. 18 Mar 2020 Read more

Brave Group roars and rises up Scopen 2019 rankingsBrave Group has climbed the ladder to be ranked #33 Creative Agency in Overall Ranking in South Africa, and #9 in Agency Performance in South Africa. 3 Dec 2019 Read more

Brave Group implements unlimited leave for staffAdvertising and creative group, Brave Group, formally launches its new flexible leave policy: unlimited leave. The policy will be implemented on 1 December 2019. 25 Nov 2019 Read more

Brave Decisions by Brave Women: Lebo Masilela, Human Capital Executive, The Brave GroupIn the third installment of our "Brave Decisions by Brave Women" series, we hear from Human Capital Executive, Lebo Masilela, about her journey to becoming the woman she is today. 30 Aug 2019 Read more

Brave Decisions by Brave Women: Tumi Rabanye, strategic director, The Brave GroupIn this instalment of the "Brave Decisions by Brave Women" series, Tumi Rabanye, strategic director at The Brave Group talks to us about her journey and key moments in her life which led her to where she is today. With just over 16 years as a marketing communications strategist; courage, honesty and relentless passion for one's craft are just some of the qualities Tumi believes are necessary to truly becoming who you are, thus leaving a legacy and being truly unforgettable. 27 Aug 2019 Read more

Brave Group's Bravado named lead experiential agency for Yogi Sip and DanUpBrave Group's Bravado is pleased to announce its appointment as the lead experiential agency on Danone's DanUp brand effective 1 September 2019. This appointment comes on the back of exceptional activation work Bravado has already carried out for another Danone brand Yogi Sip, which was the vibrant [email protected] experience in Braamfontein during Youth Month. 23 Aug 2019 Read more

Brave Decisions by Brave Women: Vanessa Pearson, Executive Creative Director Partner, The Brave GroupTo commemorate Women's Month, The Brave Group embarks on a series we like to call "Brave Decisions by Brave Women". In this series, we draw inspiration from stories of some of the most powerful leaders in our industry. Today, Vanessa Pearson, Executive Creative Director Partner at The Brave Group, shares with us the Brave decisions she has taken to get where she is today, as well as the unexpected things she does each day to become truly unforgettable. 22 Aug 2019 Read more

Media Tacticians Foundation give learners a taste of the world of advertisingThe Media Tacticians Foundation hosted a group of high school students on Thursday, 27 June, at Brave Group as part of a careers programme. The aim of the programme is to afford learners from Grade 8-12 access to information, knowledge and experience within the media industry. 4 Jul 2019 Read more

What a time to be young in South Africa! Youth are the ones we have been waiting for!As I enter the last lap of my third decade on this earth, by virtue of my physical stature, I am often exposed to a first-hand sample of what youth status must feel like today. More specifically, a first-hand view of what it must mean to be a young black, African woman in current South Africa. Interestingly, the specific experience in my working week was being told (the opposite of being consulted) in front of a panel of my potential suppliers, what inputs I needed to perform my job; a job whose authority I hold by designation... a discussion for another day. 28 Jun 2019 Read more

Yogi Sip adds colour to #YouthMonth with the Young@Art exhibitionTo coincide with their Youth Month campaign, Yogi Sip executed an exciting art exhibition called [email protected] in Braamfontein, Johannesburg, on 17 June 2019. Curated by David Tshabalala (a.k.a Slaying Goliath), who also designed the Yogi Sip Youth Month packaging, the exhibition served as a platform for some of the ?nest up-and-coming artists in the country to showcase their work. 26 Jun 2019 Read more

Be a first girl child: Transnet helps little girls sparkle a little brighterTransnet turned Take A Girl child to Work Day into something much more meaningful; a graduation ceremony complete with graduation robes, sashes, certificates - creating a memorable day for the young ladies. 21 Jun 2019 Read more

Brave Group wins Transnet global integrated marketing communications accountIn our ongoing bid to create meaningful connections between brands, people and their communities through brave work, we as the Brave Group are proud to be the preferred communications lead for Africa's largest freight logistics chain, Transnet. Effective as of 6 December 2018, our scope of work for Transnet is vast and varied across markets. 4 Jun 2019 Read more

Are elections a tone-deaf exercise for the future electorate?As with all sectors, technological disruption is the order of the day with elections. Albeit lagging behind the likes of Ghana and drawing lessons from the electronic voting bungles of the DRC, South Africa has to consider the future. 30 May 2019 Read more

Motherboard grows as The Brave Group bolsters digital capabilityThis month, The Brave Group welcomes two key additions to bolster Motherboard - the groups digital transformation capability. With a firm view on developing a future fit business, Patrick Mahlangu and Mzoloxolo Gcwabe have joined to enhance the agency's offering and will focus their skills on the delivery of social media services as well tailored digital communication. 23 May 2019 Read more

House of Brave gains MomentumFor Brave Group Company - House of Brave - 2018 and 2019 have so far brought along an impressive pool of clients that we are excited to be working with. In July 2018, Momentum, the well-known financial services business, appointed the agency as a lead communications partner. In a nutshell, Momentum has entrusted Brave Group with all their above-the-line communication. 30 Apr 2019 Read more

Brave Group launches 'Brave Academy'In order to deliver on expectations required by both the agency and its clients, The Brave Group has created the Brave Academy. This is a platform that employees can interact with for entertainment, and most importantly, to enhance and learn new skills. This is done by watching short videos put together by specific internal and external talent, who explain their role and purpose, as well as the qualifications required to fulfil that role, with a sole mission of increasing informal learning for users. 27 Mar 2019 Read more

A brave new world requires brave new thinking and way of approaching real complex solutions!During our ongoing design process of the Brave Group, we scrapped away the traditional agency model thinking and asked ourselves how we can build the ultimate brave team executive to create the next evolution in independent thinkers and agency. Post assessment of the economy and the marketing/advertising industry, we realised that although we are doing a lot as an industry - there is a lot we don't yet grasp and we know we needed the following factors to walk towards real answers: 14 Mar 2019 Read more

Brave Group and Momentum collaborate to bring #Budget2019 to the man on the streetAs Finance Minister Tito Mboweni addressed a nation of over 50 million people, advertising agency Brave Group in collaboration with well-known insurance house and client Momentum, listened and understood the impact the minister's plans would have on ordinary South Africans. Without wasting much time, Brave Group offered the public some solutions from Momentum to help respond to challenges posed by the Budget. How was this executed? A real-time electronic billboard display with key Budget Speech takeouts and solutions, on Alice Lane, one of the busiest areas in Sandton. 28 Feb 2019 Read more