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Beat your online competition: The Algorithm Market Share Analysis
Beat your online competition: The Algorithm Market Share Analysis
Johannesburg-based Algorithm Agency has just launched a groundbreaking Market Share Analysis that can help drive a business's digital strategy and drive more return on investment during these difficult times. 29 Jul 2020 Read more

Weekly SEO update from Algorithm Agency - 10 July 2020
Weekly SEO update from Algorithm Agency - 10 July 2020
Every Friday, our team meets to discuss what is happening in the SEO world, how it impacts us and our clients, and what we can do to ensure that we utilise our skills, processes and tools to continue to provide quality SEO solutions and services. 20 Jul 2020 Read more

Weekly SEO update from Algorithm Agency - 3 July 2020
Weekly SEO update from Algorithm Agency - 3 July 2020
Every Friday, our team meets to discuss what is happening in the SEO world, how it impacts us and our clients, and what we can do to ensure that we utilise our skills, processes, and tools to continue to provide quality SEO solutions and services. 8 Jul 2020 Read more

Weekly SEO update from Algorithm Agency - 26 June 2020
Weekly SEO update from Algorithm Agency - 26 June 2020
Every Friday, our team meets to discuss what is happening in the SEO world, how it impacts us and our clients, and what we can do to ensure that we utilise our skills, processes, and tools to continue to provide quality SEO solutions and services. 1 Jul 2020 Read more

Weekly SEO update from Algorithm Agency - 19 June 2020
Weekly SEO update from Algorithm Agency - 19 June 2020
Every Friday, our team meets to discuss what is happening in the SEO world, how it impacts us and our clients, and what we can do to ensure that we utilise our skills, processes, and tools to continue to provide quality SEO solutions and services. 30 Jun 2020 Read more

Most useful features in Google Search Console
Most useful features in Google Search Console
Google Search Console is a free but immensely powerful tool which if you know how to use right, can give you extremely useful data. This tool contains huge amounts of data that can help you improve your online presence, click-through, user experience and build an SEO strategy. 30 Apr 2020 Read more

Using secondary dimensions, segments in Google Analytics
Using secondary dimensions, segments in Google Analytics
Google Analytics (GA) is a great tool to use when conducting web data analysis. With over 82% of the users in the web analytics industry, it is the most widely used web analytics tool. Most users tend to scratch the surface of reports and not utilise the more in-depth features it provides to create extraordinarily informative reports. 30 Mar 2020 Read more

What is ROAS, digital paid media advertising
What is ROAS, digital paid media advertising
Return on Advertising Spend (ROAS), refers to a marketing metric that measures the efficacy of a digital advertising campaign. It helps businesses evaluate which channels are working and how they can improve future advertising efforts. 30 Mar 2020 Read more

What is a featured snippet?
What is a featured snippet?
My experience has taught me when it comes to SEO (Search Engine Optimisation), people generally don't understand the terminology. But when they see the results on Google or get genuine leads, they tend to be very happy. 9 Mar 2020 Read more

How to perform an e-commerce basket analysis and what to do with the data?
How to perform an e-commerce basket analysis and what to do with the data?
What is e-commerce market basket analysis? 17 Dec 2019 Read more

Tips to avoid keyword stuffing when content writing for search engine optimisation
Tips to avoid keyword stuffing when content writing for search engine optimisation
You've written a page on the new range of shoes you are selling on your e-commerce website. You have included relevant keywords such as 'shoes for sale' and 'shoes on sale' plus 'where to buy shoes near me' and 'best summer shoes in South Africa' at least six times each in the hope of good search rankings. But your page is a minefield of keywords that no website user would be able to read with ease. You are guilty of 'keyword stuffing'. 9 Dec 2019 Read more

Tshepo Maloa
Video optimisation for Google search marketing
Video content production is costly and time-consuming. Whatever you do, don't forget a few basic principles to help ensure your video has the basic principles in place for search engines. 7 Nov 2019 Read more

Is your paid media working as hard as you are?
Is your paid media working as hard as you are?
It's 99% likely your paid media campaigns are far from optimal 6 Nov 2019 Read more

Gaining more visibility on Google, a beginner's guide
Gaining more visibility on Google, a beginner's guide
Many of us put a lot of time, money and effort into the design and development of a website that is just not getting the traffic we expected. 10 Jul 2019 Read more

The definitive SEO jargon buster
The definitive SEO jargon buster
Before anyone can start to perform search engine optimisation and fully understand what you are dealing with, you need to first understand the terms and jargon that comes with it. 24 Apr 2019 Read more

How to track, analyse and optimise website performance using Google Analytics
How to track, analyse and optimise website performance using Google Analytics
Using Google Analytics to track, analyse and optimise website performance of your website and campaigns. 25 Mar 2019 Read more

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