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imagineNATION Alliance gets you closer to your consumers and market through insightful research. We deliver marketing strategies that build strong, well-defined brands and assist you in putting those strategies into action.
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Pandemic 'jet fuel' for online retailSignificant changes to consumers' shopping behaviour as brands step up 29 Jan 2021 Read more

The pandemic that stole ChristmasA review of 2020 and what it holds for our festive season and 2021 14 Dec 2020 Read more

Black Friday done, all eyes now turn to ChristmasThe rhythms of the retail calendar were as predictable as the tides, that is until South Africa caught the Black Friday bug, which has been growing every year as a key retail shopping occasion. In 2019, an estimated R6bn was spent over Black Friday in South Africa. But that was last week and now it is early December and retailers shift into an even higher gear, trying to get their share of the biggest shopping season after a long and very trying year. 7 Dec 2020 Read more

Never waste a good crisis!The Covid-19 global pandemic is the absolute definition of something that is outside of all of our controls. Whilst we cannot change what is happening, we can decide how to respond to it. This is true for us as individuals, as a country and even as a planet. As a small business owner and marketer, I'm interested in the decisions and actions that brands and businesses are taking during this time especially since it feels as if the way we think, live, work, shop, as well as the way we go about our everyday lives, might shift even after the virus is under control. 20 Apr 2020 Read more

The R34bn opportunity cost of online CXThe 2019 South African digital customer experience report 23 Oct 2019 Read more

E-tailers, fix your glitches before the festive shopping frenzyA new research report warns of the importance for online retailers to fix technical glitches like slow site speed and payment errors well before Black Friday and the festive season really hits. 17 Oct 2019 Read more

SA brands missing out on R34bn in e-commerce revenueBy 2021, over 20-million South Africans will shop online. This is one-third of the country's population. Yet, while the commercial opportunity is obvious - currently e-commerce accounts for R14-billion of the total retail pie, or 1,4% - local brands aren't taking full advantage. 23 Sep 2019 Read more

Uncovering actionable insights amidst chronic information overload(also, why skilled researchers are more important now than ever before!) 7 Mar 2017 Read more

imagineNATION Alliance stays true to Ballantine'sThis year you're going to see something on your TV screens that you haven't seen before. No, not season two of Stranger Things or season seven of GOT, you'll have to wait till next year for those. We're talking about a hot new campaign for Ballantine's, one of the fastest-growing whisky brands in South Africa. 7 Sep 2016 Read more

ovatoyou's mobile research app takes a snapshot of life as a bloggerIn an effort to better understand South African bloggers, ovatoyou - an intuitive mobile app that captures insight via photo or text - recently ran a dipstick survey to find out more about their personal likes and dislikes, blogging habits, as well as to find out how brands and marketers can work (better) with them. 10 Jun 2014 Read more

Deep consumer insight is the real competitive edge for your businesses and your brandOf course we all know this, it is Marketing 101, but a look at this year's Cannes reel made me think of precisely why we can never lose sight of this as marketers. Understanding our consumer is key not only to the way that we construct our offer, but also to the way we communicate this offer in the market. But what is the insight we are after? We all know consumers are notoriously bad at picking packaging or choosing a logo so how do we ensure that they are at the heart of our business and that we do get that competitive edge? 24 Oct 2012 Read more