Latest news When it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology's surrounding elements. A year later, we find that organisations have made little progress in business maturity or adoption level. 14 Apr 2021 Read more 2020 has changed many things. This age of uncertainty has challenged the norm of how we work and how companies around the world operate. However, there are a few things that - thankfully - never change. Marketing automation is one of these things and has shown to be an important tool for businesses since its inception. 29 Mar 2021 Read more Marketing is often a very unpredictable science as much as it is a corporate artform. Unlike salespeople, so many marketers today struggle to find methods, formulas and principles that work for every kind of lead, circumstance and piece of content. What worked yesterday is not really something guaranteed to work a week - or sometimes even an hour from now. 17 Mar 2021 Read more Does the term inbound-omnichannel-lead-collaborative-content-strategy scare you? In marketing, there are so many buzzwords, trends, tactics and concepts that it's easy to get swept away by definitions. Sometimes, these words are even used interchangeably adding more and more confusion to the concept. 11 Mar 2021 Read more More news...Latest jobs at Engagement Factory More jobs...Contact Engagement FactoryTel: 083 643 8877
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