Borderless Access is a digital MR company, providing access to consumer and niche audience experiences to its global clientele with its first-party online panels and its products and research solutions.
Digital online research is without doubt the optimum way to gather research and uncover insights in the African continent. Yet it is taking time to gain traction. Ejaz Mirza of Borderless Access discusses some of the misperceptions that exist around the industry - and how progressive service providers are addressing these. 15 Jan 2020Read more
Africa is fertile ground for digital online research. Yet paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could do. 13 Dec 2019Read more