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Using secondary dimensions, segments in Google AnalyticsGoogle Analytics (GA) is a great tool to use when conducting web data analysis. With over 82% of the users in the web analytics industry, it is the most widely used web analytics tool. Most users tend to scratch the surface of reports and not utilise the more in-depth features it provides to create extraordinarily informative reports. 30 Mar 2020 Read more

What is ROAS, digital paid media advertisingReturn on Advertising Spend (ROAS), refers to a marketing metric that measures the efficacy of a digital advertising campaign. It helps businesses evaluate which channels are working and how they can improve future advertising efforts. 30 Mar 2020 Read more

What is a featured snippet?My experience has taught me when it comes to SEO (Search Engine Optimisation), people generally don't understand the terminology. But when they see the results on Google or get genuine leads, they tend to be very happy. 9 Mar 2020 Read more

How to perform an e-commerce basket analysis and what to do with the data?What is e-commerce market basket analysis? 17 Dec 2019 Read more

Tips to avoid keyword stuffing when content writing for search engine optimisationYou've written a page on the new range of shoes you are selling on your e-commerce website. You have included relevant keywords such as 'shoes for sale' and 'shoes on sale' plus 'where to buy shoes near me' and 'best summer shoes in South Africa' at least six times each in the hope of good search rankings. But your page is a minefield of keywords that no website user would be able to read with ease. You are guilty of 'keyword stuffing'. 9 Dec 2019 Read more

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