Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That 's why we continue to develop better solutions to help you meet the needs of today's consumers, and find out where they're headed next. We're constantly evolving, not only in terms of where we measure, but also in how our insights can help you drive profitable growth.

The consumer's world today is vast and interconnected, where every action is a data point. Over time these data points tell a story, a story about what influences a purchase or content consumption. Today's world is drowning in consumer data which is why we work to organise data in a way that is usable, practical and meaningful for our clients - simplifying the complex by turning data into information and insights.

Information is our most valuable asset, it's the number one input to decision making, it is the fuel for growth, the leading ingredient needed to uncover unmet need and deliver against it. We take that information and apply it to business decisions to help our clients identify unmet needs, develop products and solutions, deliver them in an engaging way and activate against it to succeed.

Nielsen capabilities and solutions span the overall path to performance:

Discover, segment and prioritize your most profitable consumers

Understand their attitudes and behaviours

Identify unsatisfied demand

Determine how, where and when to reach them
Develop innovative concepts aligned with consumer demand

Prioritize innovation initiatives for investment

Forecast economic potential based on sales and marketing plans

Run simulations to refine pricing and merchandising strategies
Improve investment allocation across brands and geographies

Optimise marketing ROI to drive margin or growth

Determine if your campaign reached the right consumers

Identify if the message resonated

Measure campaign reaction: conversation and conversion
Recognize distinctions between modern and traditional trade

Develop plans to influence shopper decisions

Connect with shoppers pre-store, instore, and online

Measure impact at retail and uncover factors for success

Optimise trade investments to improve future outcomes
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