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imagineNATION Alliance gets you closer to your consumers and market through insightful research. We deliver marketing strategies that build strong, well-defined brands and assist you in putting those strategies into action.
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Never waste a good crisis!The Covid-19 global pandemic is the absolute definition of something that is outside of all of our controls. Whilst we cannot change what is happening, we can decide how to respond to it. This is true for us as individuals, as a country and even as a planet. As a small business owner and marketer, I'm interested in the decisions and actions that brands and businesses are taking during this time especially since it feels as if the way we think, live, work, shop, as well as the way we go about our everyday lives, might shift even after the virus is under control. 20 Apr 2020 Read more

The R34bn opportunity cost of online CXThe 2019 South African digital customer experience report 23 Oct 2019 Read more

E-tailers, fix your glitches before the festive shopping frenzyA new research report warns of the importance for online retailers to fix technical glitches like slow site speed and payment errors well before Black Friday and the festive season really hits. 17 Oct 2019 Read more

SA brands missing out on R34bn in e-commerce revenueBy 2021, over 20-million South Africans will shop online. This is one-third of the country's population. Yet, while the commercial opportunity is obvious - currently e-commerce accounts for R14-billion of the total retail pie, or 1,4% - local brands aren't taking full advantage. 23 Sep 2019 Read more

Uncovering actionable insights amidst chronic information overload(also, why skilled researchers are more important now than ever before!) 7 Mar 2017 Read more


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