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Tradeway Promotions Press Office

Tradeway is a promotions company that is all about creating connected brand experiences - via brand activations, promotions, experiential campaigns, and field marketing.

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Latest news

Promotions and activations: A brave (not so) new world lockdown Level 2

Promotions and activations: A brave (not so) new world lockdown Level 2

Do yourself a favour and take a drive through your nearest township or city centre today. Check out the throngs of people in the shopping malls, cruise past the bustling taxi ranks, bus terminuses and informal traders. See those queues of shoppers masked up, socially distanced and sanitised to within an inch of their lives outside the local Shoprite, Checkers and Woolies? It's business as usual on the streets of SA. 1 Sep 2020 Read more

Immersive brand experiences

As technology intensifies and competition proliferates, customers are demanding more bespoke and engaging interactions to give a brand the attention it warrants. 4 Sep 2016 Read more

Why all marketing should be experiential

Why all marketing should be experiential

While many businesses are including experiential marketing campaigns into their strategies, the brands that wholeheartedly take advantage of experiences as a core aspect of their businesses are benefitting most. With the real focus of any activation being the consumer, in-person events are a natural progression away from interruption-based tactics and towards editorially driven material. 2 Sep 2016 Read more

Using a flash mob to create brand awareness

The why

While activations can and do take place anywhere and in just about any form, often all you need is a spontaneous song and dance to turn your frown upside down. 29 Aug 2016 Read more

Are you ready for experiential marketing?

Are you ready for experiential marketing?

Humans are odd little creatures, don't you think? We buy products in the hope that they will make us happy, boost our confidence, give us a feeling of satisfaction, or fit in better. Why else would we flash logos on the outside of products? Predictably, though, the serotonin-induced thrill of the new fades away. The feelings of expectation and exhilaration we felt at the moment of purchase are soon spurned by our frontal cortex. We can't help it! It's part of what makes us human. The good news for marketers, though, is that even the most jaded shopper can be influenced by the power of an experience. 25 Aug 2016 Read more

Contact Tradeway Promotions

Tel: +27 11 514 0160
Fax: +27 11 514 0135
az.oc.yawedart@ofni
az.oc.yawedart@stnuocca