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Tradeway Promotions Press Office

Tradeway is a promotions company that is all about creating connected brand experiences - via brand activations, promotions, experiential campaigns, and field marketing.

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Latest news

Immersive brand experiences

As technology intensifies and competition proliferates, customers are demanding more bespoke and engaging interactions to give a brand the attention it warrants. 4 Sep 2016 Read more

Why all marketing should be experiential

Why all marketing should be experiential

While many businesses are including experiential marketing campaigns into their strategies, the brands that wholeheartedly take advantage of experiences as a core aspect of their businesses are benefitting most. With the real focus of any activation being the consumer, in-person events are a natural progression away from interruption-based tactics and towards editorially driven material. 2 Sep 2016 Read more

Using a flash mob to create brand awareness

The why

While activations can and do take place anywhere and in just about any form, often all you need is a spontaneous song and dance to turn your frown upside down. 29 Aug 2016 Read more

Are you ready for experiential marketing?

Are you ready for experiential marketing?

Humans are odd little creatures, don't you think? We buy products in the hope that they will make us happy, boost our confidence, give us a feeling of satisfaction, or fit in better. Why else would we flash logos on the outside of products? Predictably, though, the serotonin-induced thrill of the new fades away. The feelings of expectation and exhilaration we felt at the moment of purchase are soon spurned by our frontal cortex. We can't help it! It's part of what makes us human. The good news for marketers, though, is that even the most jaded shopper can be influenced by the power of an experience. 25 Aug 2016 Read more

Benefit from brand ambassadors

Experiential marketing is an astoundingly influential new way for marketers to enhance relations between the consumer and your brand at all phases of the sales process. 26 Jul 2016 Read more

Contact Tradeway Promotions

Tel: +27 11 514 0160
Fax: +27 11 514 0135