It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.
I was just a 24-year-old account executive (a title which my mother thought was very important), going about my business writing a very important contact report. Then he called - a very senior and important client who couldn't get hold of anyone else, so he got put through to me by the receptionist. He was pissed off. Very, very pissed off. 18 Apr 2019Read more
The day the first ad I ever made ran in the Sunday Times. Full Page. Full colour. It was glorious (as a suit, there is nothing quite as thrilling or terrifying as signing off a final DTP laser and then waiting for it to appear in the national newspapers). It was for Old Mutual Unit Trusts. 17 Apr 2019Read more
Several years ago, a young account manager set up a meeting with me, to have a 'catch-up' [in our industry, "catch-ups" are a great euphemism for 1) I'm resigning or 2) When am I going to be promoted? Interestingly, catch-ups never seem to be about how I'm doing]. 15 Apr 2019Read more
When I worked in London, my boss was a genius of a man who didn't quite fit the mould. He had a restless mind and was constantly doodling and chatting about potential client problems and possible solutions after meetings and conversations with them. His most powerful problem-solving tools were post-it notes and A3 sketch pads - and the pub. 11 Apr 2019Read more
Neo Mashigo, Chief Creative Officer of the M&C Saatchi Abel Group, has announced that Founding Partner and ECD of the Cape Town Agency, Gordon Ray, will take on a new role at the agency. Jake Bester will take over the ECD responsibilities. 27 Mar 2019Read more