After he blessed the call for entries for The One Show 2020, Peruvian shaman Cleofe has been called on to bless some of the entries that have already been submitted.
Playing off the idea that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova travelled to the Peruvian Andes to enlist the mystical services of Cleofe.
In the new 30-second spots, the agency takes us behind the scenes to watch Cleofe blessing creative work that has actually been submitted to this year's One Show.
Some of the blessed submissions include:
•Mother Land, featuring the entry "8000km Runway" by Goodzilla/Shanghai for Jack Jones.
•Dietz Nutz, featuring "Dietz Nuts" by Red Tettemer O'Connell + Partners for Dietz & Watson.
•Blessing Your Craft, featuring "Stop At Nothing" by Widen+Kennedy London for Nike.
•Titanic, featuring "Martha & Snoop's Potluck Party Challenge - Titanic" by VH1.
•Virtual Blessing (general)
Entries close on 31 January 2020.
