Marketing News South Africa

Sydney Mbhele steps up as CEO for Sanlam brand division

NEWSWATCH: Sydney Mbhele, formerly the marketing and communications officer for the Liberty Group, will be chief executive of brand for financial services group Sanlam with effect from 1 April 2019.
Mbhele in conversation with Bizcommunity at Design Indaba 2018.
Mbhele in conversation with Bizcommunity at Design Indaba 2018.

As a member of the Sanlam group executive committee, Mbhele’s portfolio will include the group’s brand, communications and sustainability functions as well as the Sanlam Foundation, reports IOL.

In a different article, IOL adds:

The Black Management Forum (BMF) says the appointment of Sydney Mbhele as the CEO of Sanlam's Brand Division is a step in the right direction for ensuring transformation at a senior managerial level.
Reaction on Twitter has been similarly positive:
Mbhele also confirmed his commitment to developing the industry with the following tweet:
Also watch our video interview below with Mbhele at last year’s Design Indaba conference for insights into how corporates can better society through creativity.

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