The idea seemed simple back then: All we wanted to do was launch a news website that was good-looking and a pleasure to read, meaningful and pertinent, honest and truthful to readers and advertisers alike.
Of course, us being us, The Daily Maverick had to break just about every convention conceivable: Each story had to be a great, magazine-quality read, have big photographs of superior quality that added extra meaning to the narrative. And, while we're at it, the website also had to re-invent the online advertising wheel and offer advertisers some meaningful, luxurious space that would result in readers actually being interested in their brands.
And to make things even simpler, we wanted to also send our readers a daily newsletter that was freshly-made each morning for people who had just woken up; a newsletter that would, over time, garner a religious following of bleary-eyed folks that got hooked on its newsiness, irreverence and sheer pleasure of reading clever stuff First Thing in the day, knowing it was custom-made only for them.
Continue reading the full column on www.thedailymaverick.co.za.
Bizcommunity.com wishes The Daily Maverick a very happy birthday and looks forward to seeing it grow from strength to strength.
Daily Maverick is a unique blend of news, information, analysis and opinion delivered from our newsrooms in Cape Town and Johannesburg, South Africa. There are many ways to describe exactly what we do (and for the price of a cup of coffee we’re capable of talking your ears off about it), but the best way to understand the end result is to experience it. Every part of Daily Maverick is free-to-air and no payment is required, although free registration is required for a small subset of functions and pages.
Daily Maverick is run by an independently owned, private company with no affiliation to any other media group (or political party or religious organisation.) Follow Daily Maverick on Twitter at @dailymaverick.
Go to: https://www.dailymaverick.co.za/
