DMASA 14 Oct 2019
All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor.
| Company Name | Category | Entry Name | Award |
| Firewater | Direct Mail: Addressed and Unaddressed Campaigns | Drip Marketing | Silver |
| Lesoba Difference | Direct Mail: Addressed and Unaddressed Campaigns | Nedbank Careers | Leader |
| TLC Marketing | Direct Mail: Addressed and Unaddressed Campaigns | Father’s Day DM | Bronze |
| TLC Marketing | Direct Mail: Addressed and Unaddressed Campaigns | TLC Calendar | Bronze |
| TLC Marketing | Direct Mail: Addressed and Unaddressed Campaigns | Mother’s Day DM Piece | Leader |
| FoxP2 | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | BUDGET INSURANCE ‘AFFORDABLE ‘COS YOU CAN’T AFFORD NOT TO’ | Bronze |
| Meta Media | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Cell C_MediaPlay_Media Lounge | Leader |
| Ogilvy | Direct Response Mass Media: TV, Print, Out-of-home and Radio | Remarkable Regifts | Leader |
| Ogilvy | Direct Response Mass Media: TV, Print, Out-of-home and Radio | DSTV - Access Simulcast | Leader |
| TBWA/Hunt/Lascaris/Durban | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Glass of Not So Serious (TOPS at SPAR) | Silver |
| Cheese et al | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Fedhealth: “Revolution” | Leader |
| Ogilvy | Direct Response Mass Media: TV, Print,Out-of-Home and Radio | Audi SA Black Edition | Bronze |
| Smudge | E-commerce | Cielo E Commerce | Leader |
| Firewater | Email Marketing | KFC Refer a Wingman | Leader |
| Lesoba Difference | Email Marketing | Nedbank Trigger | Bronze |
| Cheese et al | Email Marketing | Sasolmed: “Just a tap away” | Leader |
| Cheese et al | Email Marketing | Sasolmed: You are not alone” | Leader |
| Ads 24 | Experiential Media | Robots vs Humans (Ads24 Food for Thought) | Bronze |
| Carat SA | Experiential Media | Guinness | Leader |
| Ogilvy | Experiential Media | Carling Black Label - #NoExcuse Body Count | Leader |
| Publicis Machine | Experiential Media | Sealand Gear - The Sustainable Invite | Leader |
| Publicis Machine | Face to Face Activations / Field Marketing | 141 Water | Silver |
| Adcolony & The Media Shop | Mobile Marketing | Steers | Leader |
| Adcolony & The Media Shop | Mobile Marketing | SA Tourism | Silver |
| Freshive | Mobile Marketing | Makro Black 5 Day | Bronze |
| Hello Square | Mobile Marketing | ALBANY - IT’S PURE GENIUS | Leader |
| Liquorice | Mobile Marketing | Knorr Takeaway Takeover | Bronze |
| Liquorice | Mobile Marketing | Scottish Leader "I See a Different You " | Bronze |
| Liquorice | Mobile Marketing | OMO "Don’t Fear the Dirt" | Leader |
| Mark1 | Mobile Marketing | Pepsi Max- Win Like a Baller | Bronze |
| Ogilvy | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Vodacom - SummerGigs | Leader |
| Ogilvy | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Remarkable Regifts | Leader |
| Ogilvy | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | DSTV - Access Simulcast | Leader |
| Ogilvy | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Vodacom - SuperProposal | Silver |
| Lesoba Difference | Mobile Targeted SMS, MMS | Nedbank Trigger | Leader |
| Duke | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Bokomo Dunk Like A Boss | Leader |
| Duke | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Pepsi - Win Like A Baller | Leader |
| FCB | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Absa GEN A | Silver |
| Hello Square | Online Campaigns: banners, micro sites, remarketing and other online campaigns | ALBANY - IT’S PURE GENIUS | Leader |
| iLEAD et al | Online Campaigns: banners, micro sites, remarketing and other online campaigns | BetterBond | Bronze |
| Joe Public Connect | Online Campaigns: banners, micro sites, remarketing and other online campaigns | AA: Instamine | Bronze |
| Liquorice | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Knorr Takeaway Takeover | Leader |
| Liquorice | Online Campaigns: banners, micro sites, remarketing and other online campaigns | OMO "Don’t Fear the Dirt" | Leader |
| Ogilvy | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Energade | Leader |
| Ogilvy | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Vodacom - SummerGigs | Silver |
| Old Friends New Talent | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Bidvest Car Rental | Bronze |
| Rogerwilco | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Coffee Run | Bronze |
| TLC Marketing | Online Campaigns: banners, micro sites, remarketing and other online campaigns | African Bank | Leader |
| Vizeum | Online Campaigns: banners, micro sites, remarketing and other online campaigns | IndieFin Mullets | Leader |
| Ogilvy | Online Campaigns: banners, micro sites,remarketing and other online campaigns | Audi Q Range | Silver |
| Arc South Africa | Search Marketing: SEO and PPC | One Day Only | Leader |
| Human Kind | Search Marketing: SEO and PPC | HIPPO "BEFORE YOU COMMIT, HIPPO IT" | Bronze |
| Rogerwilco | Search Marketing: SEO and PPC | A Search Pivot | Leader |
| Rogerwilco | Search Marketing: SEO and PPC | Coffee Run | Leader |
| Ruby Digital | Search Marketing: SEO and PPC | Wijnland Fertility SEO Campaign -Giving Birth to Organic Results | Leader |
| Wunderman Thompson | Search Marketing: SEO and PPC | Standard Bank Personal Loans | Leader |
| Gorilla | Social Media (Social Media Platforms) | AXE Level Up | Bronze |
| Joe Public Connect | Social Media (Social Media Platforms) | AA: Instamine | Bronze |
| Levergy | Social Media (Social Media Platforms) | New Balance Worn As One | Silver |
| Liquorice | Social Media (Social Media Platforms) | Hellmann’s Delicious Surprise | Silver |
| Mark1 | Social Media (Social Media Platforms) | Pepsi Max- Win Like a Baller | Bronze |
| Meta Media | Social Media (Social Media Platforms) | Cell C_MediaPlay_Media Lounge | Bronze |
| MSCSPORTS | Social Media (Social Media Platforms) | #KhosiConvoy | Leader |
| Ogilvy | Social Media (Social Media Platforms) | #OhSchweppes | Bronze |
| Ogilvy | Social Media (Social Media Platforms) | Carling Black Label - #NoExcuse Body Count | Bronze |
| Ogilvy | Social Media (Social Media Platforms) | Remarkable Regifts | Bronze |
| Red September | Social Media (Social Media Platforms) | Tibb Winter 2019 | Bronze |
| Rogerwilco | Social Media (Social Media Platforms) | Use your (Hi)Senses | Leader |
| TBWA/Hunt/Lascaris/Durban | Social Media (Social Media Platforms) | Sip of the Nation (TOPS at SPAR) | Bronze |
| The 13th Floor Where Creatives Live | Social Media (Social Media Platforms) | Dunlop Warrior Women 2018 | Bronze |
| Conversation LAB | Websites | The IIE’s Varsity Website | Leader |
| Conversation LAB | Websites | Vega Website | Leader |
| Ogilvy | Direct Response Mass Media: TV, Print,Out-of-Home and Radio | Carling Black Label - #NoExcuse isiZATHU | Gold |
| Ogilvy | Direct Response Mass Media: TV, Print,Out-of-Home and Radio | KFC Bucket for One | Gold |
| Publicis Machine | Email Marketing | Sealand Gear - The Sustainable Invite | Gold |
| Publicis Machine | Experiential Media | 141 Water | Gold |
| Riverbed Pty (Ltd) | Experiential Media | Aware.Org One on Nicol | Gold |
| Ogilvy | Mobile Marketing | Carling Black Label - #NoExcuse isiZATHU | Gold |
| Ogilvy | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Vodacom - SuperProposal | Gold |
| Ogilvy | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Remarkable Regifts | Gold |
| Ogilvy | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Castle - Smash the label | Gold |
| Mindshare South Africa/JHB | Online Campaigns: banners, micro sites, remarketing and other online campaigns | KFC #Now together | Gold |
| Ogilvy | Online Campaigns: banners, micro sites,remarketing and other online campaigns | Clorets Breathe Out Proudly Campaign | Gold |
| Joe Public Connect | Social Media (Social Media Platforms) | Gynaguard #12OfficialVaginas | Gold |
| Ogilvy | Social Media (Social Media Platforms) | KFC #NowTogether | Gold |
| Ogilvy | Social Media (Social Media Platforms) | KFC -Add Hope | Gold |
| Ogilvy | Social Media (Social Media Platforms) | Castle - Smash the label | Gold |
| Ogilvy | Social Media (Social Media Platforms) | Vodacom - Superproposal | Gold |
| Riverbed Pty (Ltd) | Social Media (Social Media Platforms) | Aware.Org One on Nicol | Gold |
| The et al GROUP | Social Media (Social Media Platforms) | The AVBOB Poetry Project | Gold |
| Wunderman Thompson | Social Media (Social Media Platforms) | Mondelez - PS Mzanzi Love Songs | Gold |
| Wunderman Thompson | Social Media (Social Media Platforms) | CDM - Eggstra Ordinary Egg Hunt (Easter) | Gold |
| Duke | Best Direct Marketing Cross Border Campaign | YPO - Lead as One | Bronze |
| Mortimer Harvey | Best Direct Marketing Cross Border Campaign | ABSA: AFSIC | Leader |
| Mortimer Harvey | Best Direct Marketing Cross Border Campaign | Absa Africa Financial Markets Index Report 2018 | Leader |
| Triple Eight | Best Direct Marketing Cross Border Campaign | “Is my skin healthy?” | Bronze |
| Triple Eight | Best Direct Marketing Cross Border Campaign | “Opening the door to hygiene” | Silver |
| Triple Eight | Best Direct Marketing Cross Border Campaign | Mortein Mums Against Malaria | Leader |
| Levergy | Integrated Direct Marketing Campaign with under R500 000 budget | New Balance Worn as One | Bronze |
| Duke | Integrated Direct Marketing Campaigns | Pepsi - Win Like a Baller | Leader |
| Duke | Integrated Direct Marketing Campaigns | Let's Jive Together | Silver |
| Hello Square | Integrated Direct Marketing Campaigns | TINKIES - MEGA MASH-UP | Leader |
| Joe Public Connect | Integrated Direct Marketing Campaigns | Chicken Licken: Big John | Leader |
| Levergy | Integrated Direct Marketing Campaigns | Sasol #Limitless | Leader |
| Liquorice | Integrated Direct Marketing Campaigns | The Unclean Catalogue | Leader |
| Ogilvy | Integrated Direct Marketing Campaigns | Rape Crisis Cape Town Trust | Bronze |
| Ogilvy | Integrated Direct Marketing Campaigns | Remarkable Regifts | Bronze |
| Ogilvy | Integrated Direct Marketing Campaigns | Audi Black Edition | Silver |
| Ogilvy | Integrated Direct Marketing Campaigns | KFC Bucket for One | Silver |
| Rogerwilco | Integrated Direct Marketing Campaigns | Coffee Run | Leader |
| The et al GROUP | Integrated Direct Marketing Campaigns | BetterBond: Our name says it all | Silver |
| TLC Marketing | Integrated Direct Marketing Campaigns | African Bank | Leader |
| Ogilvy | Integrated Direct Marketing Campaigns | KFC #NowTogether | Gold |
| Ogilvy | Integrated Direct Marketing Campaigns | Castle - Smash the label | Gold |
| Ogilvy | Integrated Direct Marketing Campaigns | Vodacom - SummerGigs | Gold |
| TBWA/Hunt/Lascaris/Durban | Integrated Direct Marketing Campaigns | Glass of Not So Serious (TOPS at SPAR) | Gold |
| The et al GROUP | Integrated Direct Marketing Campaigns | The AVBOB Poetry Project | Gold |
| CHEESE et al& MOBILEet al | CRM Programmes | Fedhealth: “Made for You” | Leader |
| Hello Square | CRM Programmes | ALBANY - IT’S PURE GENIUS | Leader |
| Ipsos | CRM Programmes | Imperial Auto - Onboarding CX | Leader |
| Ogilvy | CRM Programmes | Vodacom - SummerGigs | Bronze |
| CHEESE et al, MOBILEet al | Database & analytics innovation | Fedhealth “Made for you” | Bronze |
| Ogilvy | Database & analytics innovation | DSTV - Loadshedding DStv Now | Gold |
| Flume Digital Marketing & PR | Apps | Orlando Pirates FC Official App | Silver |
| OnePointFour Consulting | Apps | Ib'umdlali Financial Literacy App | Bronze |
| FCB | Art Direction | Absa GEN A | Silver |
| Joe Public Connect | Art Direction | Jet #MzansiMotherTongue | Bronze |
| Joe Public Connect | Art Direction | Gynaguard #12OfficialVaginas | Leader |
| Liquorice | Art Direction | OMO "Don’t Fear the Dirt" | Leader |
| Mortimer Harvey | Art Direction | ABSA: Mining Indaba | Leader |
| Mortimer Harvey | Art Direction | Absa Africa Financial Markets Index Report 2018 | Leader |
| Ogilvy | Art Direction | NSRI My Dad | Bronze |
| Ogilvy | Art Direction | Remarkable Regifts | Bronze |
| Ogilvy | Art Direction | Vodacom - Superproposal | Bronze |
| Ogilvy | Art Direction | Castle - Smash the label | Silver |
| TBWA/Hunt/Lascaris/Durban | Art Direction | Glass of Not So Serious (TOPS at SPAR) | Bronze |
| Gorilla | Branded Content | AXE Level Up | Bronze |
| Ogilvy | Branded Content | KFC - Add hope | Bronze |
| The Catalyst | Branded Content | HP #BETHEGENERATION | Leader |
| CHEESE et al& MOBILEet al | Innovative Solutions | Fedhealth: “Made for You” | Leader |
| Conversation LAB | Innovative Solutions | The IIE’s Varsity Website | Silver |
| Liquorice | Innovative Solutions | Knorr Takeaway Takeover | Silver |
| Ogilvy | Innovative Solutions | KFC Bucket for One | Bronze |
| Ogilvy | Innovative Solutions | DSTV- Loadshedding | Bronze |
| OnePointFour Consulting | Innovative Solutions | Ib'umdlali Financial Literacy App | Bronze |
| Publicis Machine | Innovative Solutions | 141 Water | Bronze |
| TBWA/Hunt/Lascaris/Durban | Innovative Solutions | Sip of the Nation (TOPS at SPAR) | Leader |
| The Catalyst | Innovative Solutions | HP #BETHEGENERATION | Leader |
| Wunderman Thompson | Innovative Solutions | Mondelez - PS Mzanzi Love Songs | Bronze |
| Duke | Most Effective Use of Content | Bokomo - Dunk Like a Boss | Bronze |
| Hello Square | Most Effective Use of Content | ALBANY - IT’S PURE GENIUS | Leader |
| Joe Public Connect | Most Effective Use of Content | Gynaguard #12OfficialVaginas | Bronze |
| Ogilvy | Most Effective Use of Content | DStv Access Simulcast | Leader |
| Ogilvy | Most Effective Use of Content | Carling Black Label - #NoExcuse isiZATHU | Silver |
| TBWA/Hunt/Lascaris/Durban | Most Effective Use of Content | Sip of the Nation (TOPS at SPAR) | Bronze |
| The Catalyst | Most Effective Use of Content | HP #BETHEGENERATION | Leader |
| Triple Eight | Most Effective Use of Content | CONNECT-ED – high school sexuality education | Leader |
| Conversation LAB | Use of New Technologies | The IIE’s Varsity Website | Leader |
| Gorilla | Use of New Technologies | AXE Level Up | Leader |
| Gorilla | Use of New Technologies | AXE Level Up - Sound Design | Leader |
| Joe Public Connect | Use of New Technologies | Beer Finder: SA | Leader |
| Liquorice | Use of New Technologies | Knorr Takeaway Takeover | Silver |
| Ogilvy | Use of New Technologies | Vodacom - SummerGigs | Leader |
| The Catalyst | Use of New Technologies | HP #BETHEGENERATION | Leader |
| Joe Public Connect | UX, Interface and Navigation Design | Expedia Morocco | Bronze |
| Joe Public Connect | UX, Interface and Navigation Design | Chicken Licken: Big John | Silver |
| Joe Public Connect | UX, Interface and Navigation Design | Expedia Seyechelles | Silver |
| Ogilvy | Branded Content | KFC #NowTogether | Gold |
| Ogilvy | Branded Content | Castle - Smash the label | Gold |
| Joe Public Connect | Innovative Solutions | AA: Instamine | Gold |
| Ogilvy | Innovative Solutions | Castle - Smash the label | Gold |
| Publicis Machine | Innovative Solutions | Sealand Gear - The Sustainable Invite | Gold |
| Carat SA | Use of New Technologies | Guinness | Gold |
| OnePointFour Consulting | UX, Interface and Navigation Design | Ib'umdlali Financial Literacy App | Gold |
| Ogilvy | Non Profit Direct Marketing Campaign | Carling Black Label - #NoExcuse isiZATHU | Leader |
| Ogilvy | Non Profit Direct Marketing Campaign | NSRI My Dad | Leader |
| Ogilvy | Non Profit Direct Marketing Campaign | Rape Crisis Cape Town Trust | Leader |
| Oracle Media | Agency Credentials | Oracle Media | Leader |
| TLC Marketing | Agency Credentials | TLC Marketing | Silver |
| Rogerwilco | Agency of The Year | Rogerwilco | Leader |
| Triple Eight | Agency Credentials | Triple Eight | Gold |
| Ogilvy | Agency of The Year | Ogilvy | Gold |
